Leap’s Cricket and Fox Interactive Media Sign Mobile Content Distribution Agreement
Unlimited Wireless Pioneer To Bring Cricket Customers Array of Content from FIM’s Leading Web Brands
SAN DIEGO & LOS ANGELES--(BUSINESS WIRE)--Cricket Communications, Inc, a leading provider of unlimited wireless services and a wholly-owned subsidiary of Leap Wireless International, Inc. (NASDAQ:LEAP), and Fox Interactive Media, a division of News Corporation (NYSE:NWS) (NYSE:NWS.A), today announced a content distribution agreement, which will enable Cricket customers to access FIM’s portfolio of leading sites.
“By forging this relationship with Cricket, we’ve taken another important step in ensuring that consumers can enjoy our popular content and applications wherever they are and on whatever device they are using.”
“This is a significant milestone in Cricket’s efforts to form strategic relationships with industry leaders who can provide rich content and exciting applications to our customers,” said Doug Hutcheson, President and CEO of Leap. “Research shows that Cricket’s young and diverse customers are already heavy users of mobile content and applications. By providing them with a vehicle for expressing themselves in a mobile environment, their wireless handsets become much more than a simple phone. We look forward to working with Fox Interactive Media to bring their exciting portfolio to our customers and maximize the resulting business opportunities.”
“Our goal is to extend the reach of FIM’s leading Web brands across all platforms, and we’re already seeing tremendous demand for mobile access to our sites and content,” said Peter Levinsohn, President Fox Interactive Media. “By forging this relationship with Cricket, we’ve taken another important step in ensuring that consumers can enjoy our popular content and applications wherever they are and on whatever device they are using.”
Cricket is a simple, affordable wireless service offering consumers and local businesses a flat-rate unlimited service over the latest technology, high-quality, all-digital CDMA2000 1X and 1xEV-DO wireless network. Designed for customers whose basic and advanced wireless needs have not been met by traditional communications companies, Cricket is the pioneer of unlimited services with no long-term commitments or credit checks required. Cricket offers customers access to a variety of the latest devices and feature-rich mobile applications such as unlimited text, instant and picture messaging, Mobile Web, popular games, ringtones and wallpapers. For more information on Cricket, visit www.mycricket.com. Cricket services are offered by Leap Wireless International, Inc., headquartered in San Diego, Calif. For more information on Leap, visit www.leapwireless.com.
About Fox Interactive Media
A division of News Corporation, Fox Interactive Media (FIM) is a portfolio of leading social networking, entertainment, sports and information sites that offer a platform and tools for consumers to express themselves, communicate with each other, and engage with media. The company's worldwide network includes such category leaders as MySpace, Photobucket, IGN, FOXSports.com, RottenTomatoes, AskMen and more that together comprise one of the largest audiences on the Web.