Great Wolf Resorts Announces
Fleishman-Hillard as PR Agency of Record

MADISON, Wis.--(BUSINESS WIRE)--Great Wolf Resorts, Inc.^®, (NASDAQ: WOLF) North America’s largest family of indoor waterpark resorts, announced today that it has aligned with one of the world’s leading public relations firms, Fleishman-Hillard, Inc. The firm will provide a full-service marketing and corporate communications program for each of the company’s 11 Great Wolf Lodge^® brand properties in the U.S. and Canada.

“We’re thrilled to partner with Fleishman-Hillard,” said Steve Shattuck, Corporate Director of Communications for Great Wolf Resorts. “Their proven success in global brand-building will be a true asset to our company as we continue to promote our portfolio of existing resorts, and launch new properties emerging from our development pipeline, both domestically and internationally.”

Fleishman-Hillard responded to an RFP issued last year. The relationship was formalized after completion of various project-based assignments, including the hard hat tour and grand opening of Great Wolf Lodge in Grand Mound, Washington. Fleishman-Hillard will handle a full range of communications needs for Great Wolf Resorts, including crisis communications, special events planning and execution, and brand reputation communications.

Great Wolf Resorts’ account will be managed from Fleishman-Hillard’s St. Louis headquarters, with regional offices providing property-level support.

About Great Wolf Resorts, Inc.

Great Wolf Resorts, Inc.^® (NASDAQ: WOLF), Madison, Wis., is North America’s largest family of indoor waterpark resorts, and, through its subsidiaries and affiliates, owns and operates its family resorts under the Great Wolf Lodge^® and Blue Harbor Resort^™ brands. Great Wolf Resorts is a fully integrated resort company and owns and/or manages Great Wolf Lodge locations in: Wisconsin Dells, Wis.; Sandusky, Ohio; Traverse City, Mich.; Kansas City, Kan.; Williamsburg, Va.; the Pocono Mountains, Pa.; Niagara Falls, Ontario; Mason, Ohio; Grapevine, Texas; and Grand Mound, Wash.; and Blue Harbor Resort & Conference Center in Sheboygan, Wis. A Great Wolf Lodge currently is under construction in Concord, N.C. and a 203-suite expansion is under construction at the company’s Grapevine resort.

The company’s resorts are family-oriented destination facilities that generally feature 300 – 400 rooms and a large indoor entertainment area measuring 40,000 – 100,000 square feet. The all-suite properties offer a variety of room styles, arcade/game rooms, fitness rooms, themed restaurants, spas, supervised children’s activities and other amenities. Additional information may be found on the company’s Web site at www.greatwolf.com.

About Fleishman-Hillard

Fleishman-Hillard Inc., one of the world's leading public relations firms, has built its reputation by using strategic communications to deliver what its clients value most: meaningful, positive, and measurable impact on the performance of their organizations. The firm is widely recognized for excellent client service and a strong company culture founded on teamwork, integrity, and personal commitment. Based in St. Louis, the firm operates throughout North America, Europe, Asia Pacific, Middle East, South Africa, and Latin America through its 80 owned offices. For more information, visit the Fleishman-Hillard Web site at www.fleishman.com.

Fleishman-Hillard is a part of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com). Omnicom is a leading global advertising, marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, interactive, direct and promotional marketing, public relations and other specialty communications services to more than 5,000 clients in more than 100 countries.