Tetra to Launch Whisper EX Filter For Aquarium Fish
Timestrip ‘Smart Label’ Technology Takes the Guesswork out of Filter Changes
BLACKSBURG, Va.--(BUSINESS WIRE)--Tetra (www.tetra-fish.com), the world’s leading brand of aquarium products, introduces Whisper EX, a new series of freshwater aquarium filters that will allow fishkeepers to more easily and intuitively maintain cleaner and healthier aquariums.
“We questioned every industry concept, best practice and standard to create the Whisper EX series of aquarium filters”
Through the exclusive use of Timestrip technology, Whisper EX lets aquarium owners know when the carbon has expired and it’s time to change their filter. Fish health depends on regular filter changes to remove toxins and other harmful impurities.
This leading-edge technology is now being used by Whirlpool in refrigerator filters and in Febreze® True Air® Odor Eliminators. Tetra will debut the exclusive use of the technology within the pet industry when Whisper EX becomes available at retailers nationwide in September.
Whisper EX is the first of its kind in the aquarium water filtration marketplace, too, combining eight new patent-pending technologies, new materials and a physical redesign. The result is a filtration system that is sleeker, quieter, easier to set up and use, virtually drip-free, and better at cleaning and oxygenating water.
The introduction of the new filtration system builds on Tetra’s reputation as a pioneer in aquarium filtration technology and leverages the legacy of its best-selling Whisper platform, while enhancing user-friendliness. Set up now involves only three simple steps, assembly has been virtually eliminated, the filter pump primes itself, and innovations within the filter make changes faster, cleaner and easier.
“We questioned every industry concept, best practice and standard to create the Whisper EX series of aquarium filters,” said Joseph Roark, senior brand manager at Tetra, a division of United Pet Group. “By throwing out the rules, Tetra has created a series of aquarium filtration systems that are at the forefront of innovation and create a new standard for consumers and the aquarium filter industry.”
In creating the Whisper EX series of aquarium filtration systems, Tetra engaged renowned industrial designer Jeffrey Warden of 1859 Design Inc., who observed aquarium owners in their homes, watching them interact with their current filtration systems. The most common findings included people placing their filters in backwards, flushing debris into aquariums during filter changes and an aversion to touching expired carbon filters. Warden’s findings were directly translated into the design and functional features of the new Whisper EX filters.
For more about Whisper EX, visit:
http://www.tetra-fish.com/sites/TetraFish/aquarium/AquariumContent TwoColumn.aspx?id=2760 (Due to its length, this URL may need to be copied/pasted into your Internet browser's address field. Remove the extra space if one exists.)
About Tetra/United Pet Group/Spectrum Brands
The Tetra brand is owned by United Pet Group, a global manufacturer of premium pet products, a division of Spectrum Brands. Spectrum Brands is a global consumer products company and a leading supplier of consumer batteries, lawn and garden care products, specialty pet supplies, shaving and grooming products, household insect control products, personal care products and portable lighting. Helping to meet the needs of consumers worldwide, included in its portfolio of widely trusted brands are Rayovac®, Remington®, Tetra®, Marineland®, Nature’s Miracle®, Dingo®, 8-In-1®, Spectracide®, Schultz®, Cutter®, Repel® and HotShot®. Spectrum Brands' products are sold by the world's top 25 retailers and are available in more than one million stores in more than 120 countries around the world. Headquartered in Atlanta, Spectrum Brands generated fiscal year 2007 net sales of $2.6 billion. The company's stock trades on the New York Stock Exchange under the symbol SPC.