Naturally Reinforced Plastic Composites Emerge as a Cost-competitive Green Technology in European Markets

DUBLIN, Ireland--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/0ab09a/european_markets_f) has announced the addition of Frost & Sullivan's new report "European Markets for Naturally-Reinforced Plastic Composites" to their offering.

This Frost & Sullivan research service titled European Markets for Naturally-Reinforced Plastic Composites provides information on the technical and market developments in the markets for naturally reinforced plastic composites in decking, insulation and automotive applications. In this research, Frost & Sullivan's expert analysts thoroughly examine the following technologies: wood plastic composites and natural fibre composites, including flax and hemp fibres. Polyethylene, polypropylene and PVC are also studied. Application sectors including automotive, building, sports equipment and aeronautical are also included in the research.

Market Overview

Due to escalating oil prices, any technology that reduces the dependence on oil has a fighting chance. Although naturally reinforced plastic composites (NRPC) have plastic in their composition, their use limits the amount of it necessary to manufacture a certain product. There have also been efforts to decrease the amount of oil-derived content. NRPC are going to remain a competitive technology to replace oil-based materials, as wood and natural fibre prices are unlikely to grow faster than oil prices. Not all ‘green’ technologies are cost-competitive, like renewable energy, which remains fairly expensive. This factor is, therefore, a strong driving force in the NRPC market.

"NRPC help lower the dependence on oil while remaining cost-competitive," notes the analyst of this research. "The current penetration of wood plastic composites (WPC) in decking and natural fibre composites (NFC) in the automotive segment remains below 10 per cent, with further potential to increase it." However, users of NFC have concerns over the available capacity and the effect of a drastic reduction in European agricultural subsidies. WPC products vary greatly in quality and without a global standard, consumers have difficulties distinguishing low-quality products from top range ones.

Potential Exists for further Market Penetration

Both the environmental benefits and cost competitiveness of NRPC give these materials the capacity to replace plastic or non-renewable reinforcements. The main market segments for NRPC in 2008 are automotive, building and technical parts. Market penetration of WPC in their main application, decking, is less than 5 per cent. Many participants consider that the penetration of WPC could go up to 15 per cent, similar to the U.S. decking market. The penetration of NFC in automotive applications is slightly higher, but continues to be below 10 per cent. Companies involved in the automotive NFC market think that from now on it would be more difficult to increase market penetration in this sector, since most OEMs already use them. However, while the NFC automotive market is developed in Europe, other regions could provide more growth. Moreover, most OEMs use NFC in just one model and good performance would encourage them to implement its use more widely.

Growth opportunities abound for NRPC in Europe. Ultimately, however, suppliers will have to concentrate on raising public awareness and product development to boost market penetration in existing segments and open up new opportunities. If injection-moulded parts made with NRPC are successful, the potential for market penetration will certainly increase, as the number of possible applications will grow significantly. "Raising public awareness will be key in the development of NRPCs," explains the analyst. "By providing more information to end users on their capabilities and to the general public on their environmental advantages, market participants will increase demand." Major WPC participants are already working on product branding and the implementation of global standards. In anticipation of future market demands, NRPC market participants are developing new materials, using thermoset resins and even bioplastics, and new processing techniques, like injection moulding.

Market Sectors:

By Product Type:

- Wood plastic composites

- Natural fibre composites

- Polyethylene

- Polypropylene

- PVC

By Application Sector:

- Automotive

- Building

- Sports equipment

- Aeronautical

Key Topics Covered:

Executive Summary

-Summary of Key Findings

--Snapshot of the Research

Introduction to the Market

-Introduction and Definitions

--Introduction and Definitions

--Market Challenges

-Market Challenges

Total Market for Naturally-Reinforced Plastic Composites

-Key Market Trends

--Business Life Cycle Analysis of the Market

--Pricing Trends

-Market Forecasts

-- Market Drivers

--Market Restraints

--Market Forecasts

--Trends by Product Type

Natural Fibre Composites Market

-Market Overview

--Fibres for NFC

--Polymers; Processing and Applications

-Competitive Structure

--Competitive Overview

--Fibre and Nonwoven Suppliers

--Compounders

--Processors

-Market Forecasts

--Market Drivers

--Market Restraints

--Market Forecasts

--Trends by Application

--Trends by Fibre Type

Wood Plastic Composites Market

-Market Overview

--Market Overview

-Competitive Structure

--Competitive Overview

--Wood Suppliers and Compounders

--Additive Suppliers

--Processors

-Other Companies Relevant to the Market

--Market Forecasts

---Market Drivers

---Market Restraints

---Market Forecasts

---Trends by Application

Conclusions and Recommendations

-Summary of the Market

--Five Forces Analysis of the NRPC Market

--Strategies for Growth

---Overview to Growth Strategies

---Market Penetration Strategies

---Market Development Strategies

---Product Development Strategies

---Diversification Strategies

Competitor Database

-Key Industry Participants

--Natural Fibre Composites

--Wood Plastic Composites

For more information visit http://www.researchandmarkets.com/research/0ab09a/european_markets_f