Mike Moran, Author and Distinguished Engineer at IBM, Joins Converseon as Chief Strategist
New Position at Social Media Agency Commences on September 1, 2008
NEW YORK--(BUSINESS WIRE)--Converseon, an award-winning full service social media agency, today announced that Mike Moran, noted author, online marketing expert and Distinguished Engineer at IBM, will join the agency on September 1, 2008 in the newly-created role of Chief Strategist. In that position, Mike will oversee the continued technical build out of Converseon’s Conversation Miner™ technology and provide senior level consulting to Converseon’s clients. Converseon’s Social Media Consulting practice utilizes a proprietary process to help leading brands successfully transform internally in order to be effective players in the social media world. The process includes listening, governance, policy and legal considerations, infrastructure review, training and more.
“I look forward to working with their standout team and clients.”
“We’re thrilled to have Mike join us,” said Rob Key, Converseon CEO. “He brings to the table the perfect combination of industry-leading expertise with hands-on knowledge of how to internally adopt and promote these practices within complex, enterprise environments. As we often say, social media can be technically relatively simple, but culturally quite difficult. His experience will be invaluable as we help leading brands develop and execute innovative social media campaigns. He will also play a key role in consolidating Converseon’s position as a leading social media marketing and consulting agency offering end-to-end services, from listening to engaging to measuring.”
In 30 years at IBM, Mike specialized in text search and content technologies, including a leading role at ibm.com for eight years, where he pioneered IBM's search marketing program that search engine guru Danny Sullivan has called "the Gold Standard of enterprise search programs." Most recently, Mike led technical strategy for IBM's OmniFind search and text analytics products. Mike is the co-author of the best-selling 2005 book Search Engine Marketing, Inc. (along with fellow search marketing expert Bill Hunt). Mike is also the author of the acclaimed Internet marketing book, Do It Wrong Quickly: How the Web Changes the Old Marketing Rules named one of best business books of 2007 by the Miami Herald.
Mike managed numerous other projects at ibm.com, including continual upgrades to the ibm.com search engine. Mike is an expert in search technologies, developing technology at IBM Research, Lotus, and other IBM groups over the years. He led the product team that developed the first commercial linguistic search engine in 1989 and has been granted multiple patents. Mike developed the business model for search technology at ibm.com, and introduced automatic categorization technology in 2001 and multifaceted search technology in 2003.
“With their focus on pushing the edges of innovation in reputation management, search marketing and social media, Converseon is the ideal fit for me,” said Mike Moran. “I look forward to working with their standout team and clients.”
Founded in 2001, Converseon is an award-winning social media marketing and communications agency that provides brands with the full suite of technologies, services and consulting required to help them effectively listen to, engage and influence the online conversation. Converseon’s Conversation Miner™ is recognized as a leading social media measurement technology. Converseon’s consulting practice is uniquely positioned to help companies transform into effective social media organizations. Converseon’s engagement services have garnered an enviable reputation for innovation and excellence. Awards include the WOMMIE for Best Word of Mouth Program, an OMMA Award for Best Use of Virtual Worlds and a 2008 Webby Award Honoree. Converseon works with a wide of leading brands around the world. For more information visit www.converseon.com or blog.converseon.com.