Williams-Labadie Wins In-Awe 2008 Silver Award!

CHICAGO--(BUSINESS WIRE)--Williams-Labadie, part of the Publicis Healthcare Communications Group network, received a Silver Award at the 2008 In-Awe awards. The event was June 5 at the Adelphus Hotel in Dallas, Texas.

“Print – Professional and Trade Journal Advertising”

The award was received in the category of “Print – Professional and Trade Journal Advertising” for the Adenoscan® (adenosine injection) campaign produced by TJ Cimfel, Creative Director, Misty Castaldi, Art Director and Dean Yannias, Copywriter for Williams-Labadie. Adenoscan, a pharmacologic stress agent, is used for nuclear cardiology, and is a very mature product with high market penetration. The creative behind the ad was to compel the market audience to get appropriate patients to get nuclear stress testing. The ad’s non-traditional structure has helped it stand out as evidenced by receiving such a prestigious award.

“Williams-Labadie took an innovative approach to capture physicians’ attention and refer high-risk patients for nuclear stress testing,” stated Mark Perlotto, 2008 Recognition Committee Chair and Executive Vice President, Managing Director of Adair Greene McCann. “One word summarizes the campaign – powerful.”

Added Randy Isaacson, Executive Vice President at Williams-Labadie, “We are honored to receive this award and value the meaning and significance behind it.”

About Williams-Labadie

Founded in 1990, Williams-Labadie, LLC, is a full-service healthcare agency offering integrated services directed at both consumers and professionals. The company provides advertising, direct marketing, brand identity and strategic services to its clients. Williams-Labadie is a member of Publicis Healthcare Communications Group. Website: www.williamslabadie.com

About Publicis Healthcare Communications Group

The Healthcare Group is a fully-integrated division of Publicis Groupe SA. As one of the largest healthcare communications groups in the world, Publicis Healthcare has more than 2,700 employees in 10 countries. Worldwide services include advertising, medical education, sales and marketing, and medical and scientific affairs. Publicis Healthcare offers its clients a strategic partnership, a strong focus on ensuring value for their marketing spend, and exceptional performance on their assignments. Web site: www.publicishealthcare.com

About Publicis Groupe

Publicis Groupe (Euronext Paris: FR0000130577) is the world's fourth largest communications group and its second largest media counsel and buying group. With activities spanning 104 countries on five continents, Publicis employs approximately 40,000 professionals. Its activities include advertising, through three autonomous global networks—Leo Burnett, Publicis and Saatchi & Saatchi—and through its two multi-hub networks, Fallon Worldwide and 49%-owned Bartle Bogle Hegarty; media consultancy and buying through two worldwide networks, ZenithOptimedia and Starcom MediaVest Group; and marketing services and specialized communications including direct marketing, public relations, corporate and financial communications, event communications, multicultural and healthcare communications. Web site: www.publicisgroupe.com