Integrative Logic Launches Cancun and Aruba Virtual Trip Kits
For Marriott and Renaissance Caribbean & Mexico Resorts

ATLANTA--(BUSINESS WIRE)--Integrative Logic, a leading full-service, integrated database marketing service provider based in Atlanta, today announced the final additions to the Virtual Trip Kits portfolio for Marriott and Renaissance Caribbean & Mexico Resorts. These fun, informative and interactive planning tools join a collection of Virtual Trip Kits already in place and serving enthusiastic customers and travel planners at http://www.paradisebymarriott.com/destinations/index.htm.

The newest Virtual Trip Kits, featuring the JW Marriott Cancun Resort and Spa and the Renaissance Aruba Resort and Casino, provide the same engaging format and interactive components for discovery and planning as their predecessors. With unrivaled visuals and comprehensive travel information on each destination, Virtual Trip Kits make vacation and meeting planning a pleasure.

“We’re delighted to be working with Marriott and Renaissance Caribbean & Mexico Resorts to deliver a revolutionary interactive planning tool for travelers and meeting planners,” said John Gardner, president of Integrative Logic. “The new Virtual Trip Kits are an invaluable resource for these two beautiful properties. Travelers can look forward to the same excellent customized online experience they’ve come to enjoy from all the Virtual Trip Kits.”

Virtual Trip Kits are available for nine Marriott resorts in seven of the top tropical destinations in the Caribbean and Mexico, including Aruba, Curaçao, St. Kitts, St. Thomas, the Cayman Islands, Cancun and Puerto Vallarta.

“We have had tremendous feedback from our sales force and resorts’ General Managers about the Virtual Trip Kits and their impact,” said Michelle Bozoki, director, marketing communications for Marriott and Renaissance Caribbean & Mexico Resorts. “On several occasions the planners have specifically mentioned the Virtual Trip Kits as the competitive differentiator when deciding to book business.”

About Integrative Logic

Integrative Logic is an award-winning data-driven marketing group that helps drive new and repeat business by modifying customer behavior through multi-channel marketing programs. Based in Atlanta, Integrative Logic integrates the use of data analytics with cutting-edge technology and top-notch creative expertise to increase sales and brand loyalty. Integrative Logic has proven to be an innovative partner for clients across retail, travel and hospitality, pharmaceutical and financial services sectors. Client partners include: Belk, BioGuard, Cetaphil, Differin, Galderma, Goody's Family Clothing, Hertz, Herschend Family Entertainment, Lane Bryant, New South Federal Savings Bank, The Bon-Ton Stores, Inc., Stein Mart and UmbrellaBank.com. For more information contact Hunter Shepherd at 678.638.2615 or visit www.integrativelogic.com.

About Marriott and Renaissance Caribbean & Mexico Resorts

Marriott and Renaissance Caribbean & Mexico Resorts is a group of nine resorts in seven of the top tropical destinations in the Caribbean and Mexico, including Aruba, Curaçao, St. Kitts, St. Thomas, the Cayman Islands, Cancun and Puerto Vallarta. Together, they offer a variety of amenities including world-class spas, challenging golf courses, state-of-the-art casinos, outstanding children’s programs and flexible meeting facilities. For more information, please visit www.paradisebymarriott.com.