Target and Activision Partner with Chip Ganassi Racing to Feature Guitar Hero: Aerosmith on No. 40 Dodge
Wrapped Car Will Run in New Hampshire NASCAR Race on June 29; Target to Offer Exclusive Guitar Hero: Aerosmith Wii Bundle
CONCORD, N.C.--(BUSINESS WIRE)--Chip Ganassi Racing with Felix Sabates announced today it has partnered with Activision and its long-time sponsor Target® to feature the latest version of the Guitar Hero® series, Guitar Hero®: Aerosmith®, on Dario Franchitti’s No. 40 Dodge in the NASCAR Sprint Cup race at New Hampshire Motor Speedway (NHMS) on June 29.
“The marriage of Nintendo Wii and Guitar Hero makes a lot of sense for the Target guest”
Guitar Hero: Aerosmith, which will be released June 29, is the latest installment from the Activision franchise that was the top-selling video game in 2007. The game puts players in the shoes of Joe Perry (guitar), Brad Whitford (guitar) and Tom Hamilton (bass), as they rock out alongside front man Steven Tyler and drummer Joey Kramer. Gamers will experience Aerosmith’s GRAMMY® winning career, from their first gig to becoming rock royalty while jamming to the band’s top songs.
With the launch of Guitar Hero: Aerosmith, Target stores will carry an exclusive bundle for Nintendo’s Wii that includes the game, two wireless guitar controllers and a tour book. The ultimate rock experience, whether cooperatively or head-to-head, can be had right out of the box on June 29 for $149.99.
“The marriage of Nintendo Wii and Guitar Hero makes a lot of sense for the Target guest,” said Steve Eastman, Vice President, Target. “The music of Aerosmith bridges generations, just as the Wii has done. Everyone in the family can share that experience with this bundle.”
Franchitti will be making his debut in the Sprint Cup Series at New Hampshire in the fading yellow to red Target/Guitar Hero: Aerosmith Dodge. The 2007 IndyCar champion has eight starts this season in his rookie campaign in the Cup Series and currently sits 39th in the 2008 point standings.
“We’re very excited to have Guitar Hero bring together two great American traditions, rock ‘n’ roll Aerosmith style, and NASCAR racing,” said Dusty Welch, head of publishing Activision/RedOctane. “Fans at the event will get a double treat, watching their favorite drivers race and competing for a chance to face off against one of them on Guitar Hero: Aerosmith.”
The Guitar Hero consumer bus will be parked in the display area behind the main grandstands at NHMS all weekend for fans to take a sneak peak at the game and try their hands as a guitarist from Aerosmith. Franchitti and Target driver Reed Sorenson will make an appearance at the bus on Sunday to showcase their talents on the guitar before strapping into their Dodges for the 301-lap race.
“I love video games and actually have versions of Guitar Hero that I play on my bus and at home. To have Target, Activision and Aerosmith on my car for the New Hampshire race is pretty cool,” said Franchitti. “Who doesn’t love Aerosmith’s music? It’s perfect for getting ready for the side-by-side, non-stop action of NASCAR racing.”
For high-resolution images please go to: www.triplepointpr.com/dl/target/GHNASCARAssets.zip.
About Activision, Inc.
Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted net revenues of $2.9 billion for the fiscal year ended March 31, 2008. Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, the Netherlands, Australia, Japan and South Korea. More information about Activision and its products can be found on the company's website, www.activision.com.
Minneapolis-based Target serves guests at 1,613 stores in 47 states nationwide by delivering today's best retail trends at affordable prices. Target is committed to providing guests with great design through innovative products, in-store experiences and community partnerships. Whether visiting a Target store or shopping online at Target.com, guests enjoy a fun and convenient shopping experience with access to thousands of unique and highly differentiated items. Since 1946, the corporation has invested five percent of its income in the communities it serves. Target (NYSE:TGT) gives more than $3 million a week to its local communities through grants and special programs. Target partners with nonprofit organizations, guests and team members to help meet community needs.
Chip Ganassi Racing Teams
With eight wins already in 2008, the team continues to add to its tally of 97 trips to victory lane. Chip Ganassi created his own one-car IndyCar team in 1990 and established a partnership with a new sponsor, Target. Today, his teams include two IRL IndyCars, and along with Felix Sabates he has three cars in the NASCAR Sprint Cup Series, two entries in the NASCAR Nationwide Series and a Daytona Prototype in the world of Grand-Am Rolex Sports Car Series racing. Ganassi’s IndyCar teams have amassed five Championships and 59 wins since 1994; his NASCAR teams have 12 wins and two Rookie-of-the-Year titles; and the Grand American team has won two Rolex Series Daytona Prototype Championships and are the three-time defending Champions of the Rolex 24 At Daytona. Chip Ganassi Racing operates out of state-of-the-art race shop facilities in Indianapolis, Ind., and Concord, N.C., with a corporate office in Pittsburgh, Pa.
For more information log onto www.chipganassiracing.com.