Clickable Adds Seven Top Execs Amidst Rapid Growth

NEW YORK--(BUSINESS WIRE)--Clickable (www.Clickable.com), the online solution that makes search advertising simple, instant and profitable, today announced the appointments of seven key executives from leading Web and technology companies including Google, Microsoft, Leapfrog Online and others. These execs join Clickable amidst its recent entrance into limited commercial availability. During the past three months, hundreds of marketer and agency customers signed up for Clickable. They comprised over 30 million dollars of annual media spend on the Clickable solution in the past 30 days alone.

“Advertising’s transformational shift to digital has prompted high marketer demand for solutions that make online advertising simple and instant, with increased ROI at the very first login,” said David S. Kidder, Clickable Co-founder and Chief Executive Officer. “Our growing talent base will ensure Clickable polarizes the advertising market on the idea of simplicity, and execute on the vision with tremendous speed and scale.”

The new Clickable execs include:

• Jonathan Betz, Senior Director, Engineering, brings over a decade of expertise in machine learning, data mining, and natural language processing. He joined Clickable from Google, where he was an engineering manager.
• Maxine Friedman, Senior Director, Business Development, joins Clickable with over 11 years of strategic marketing and business development experience for leading startup and Fortune 500 companies. Prior to Clickable, Maxine was vice president of media and marketing at BrandIntel.
• Bill Masterson, Senior Director, Sales, joins Clickable from Google, where he was a group manager leading direct sales for the Commerce and Analytics team. Prior to Google, he was a sales manager at Advertising.com, where he developed, launched and published Advertising.com's research platform.
• Sandeep Sahi, Senior Director, Engineering, joins Clickable from Microsoft, where he was an architect and tech lead. Sahi now leads Clickable’s India office, which includes more than forty engineers and product specialists.
• Jeremy Gerstle, Director, Recommendation Sciences, brings a decade of expertise in technical and business data analysis, complex system modeling, simulation and optimization. He spent several years in Network & Communication Systems at The Boeing Corporation, and earlier was a research assistant in the Artificial Intelligence lab at MIT where he studied machine thinking.
• Ben Seslija, Director, Analytics, joins Clickable from Leapfrog Online, where he led a team of analysts that developed profitable customer acquisition strategies for Fortune 500 clients.
• Ken Yarmosh, Director of Search Technology, joins Clickable from Web agency Viget Labs, where he defined and grew the online marketing group. He has spearheaded two Google agency certifications, including Google AdWords Qualified Company and the highly coveted Google Analytics Authorized Consultant.

Other recent Clickable milestones include winning AlwaysOn’s prestigious OnMedia 2008 Newcomer of The Year and OnMedia 100 awards. In September 2007, Clickable was featured as a top company at TechCrunch 40. In December 2007, the company completed its Series A round of investment, led by Pequot Ventures and Union Square Ventures, totaling $6 million. Strategic individual investors joined, including Jonathan F. Miller, former America Online Chairman and Chief Executive, and Peter Thiel, Managing Partner of The Founders Fund and Co-founder of PayPal.

About Clickable, Inc.

Clickable is an online solution that makes search advertising simple, instant and profitable. Clickable’s immediate activation and intuitive user experience make it easy for marketers to manage performance across all major search-ad networks, including Google, Yahoo and Microsoft. Clickable’s powerful recommendations and reporting make marketers more efficient, effective and confident – even at the very first login. Visit www.Clickable.com.