National Health Partners Announces Rollout of Multi-Faceted Marketing Campaign by the Polish National Alliance

HORSHAM, Pa.--(BUSINESS WIRE)--National Health Partners, Inc. (OTCBB:NHPR), a leading provider of unique discount healthcare membership programs, announced today that the Polish National Alliance (PNA), the largest ethnically-based fraternal insurance society in the United States, is in the process of initiating a multi-faceted marketing campaign through which it will be promoting the company’s CARExpress health discount programs to its 65,000 households nationwide.

The PNA has traditionally offered its members a full range of life insurance products, including permanent and term insurance, single premium insurance and universal life insurance, as well as annuity plans and other valuable fraternal benefits. The PNA recently enhanced its product offering with the addition of the company’s CARExpress programs. The PNA has been working with the company in designing the current marketing campaign and the marketing materials that will be used during the campaign. The marketing campaign will utilize a variety of marketing channels, including: (i) the PNA’s own internal sales force and home office staff, (ii) an external network of approximately 500 licensed insurance brokers, (iii) a daily and bi-weekly newspaper owned by the PNA, (iv) newsletters that the PNA publishes and provides to its members, (v) radio commercials through two radio stations owned by the PNA, (vi) a bank with two branches that is owned by the PNA, and (vii) the PNA’s corporate website at www.pna-znp.org. This fully integrated marketing campaign will ensure that the maximum number of its 65,000 member households will be exposed repeatedly to the company’s CARExpress health discount programs through a variety of media. The full target audience of the campaign will greatly exceed 65,000 households since non-PNA members will be exposed to the campaign through the PNA’s radio commercials and bank advertising brochures.

“We are very excited with the rollout of our upcoming CARExpress marketing campaign,” stated Paul Odrobina, Vice President of the Polish National Alliance. “We believe that many of our members will find National Health’s CARExpress programs very appealing because of the tremendous benefits available at such a low cost. The PNA is always striving to provide our members with the best programs available on the market today, and our recent decision to offer National Health’s innovative programs is an outgrowth of our efforts. We have enjoyed working with National Health Partners in preparing this marketing campaign and look forward to growing our relationship with them in the future.”

“We are delighted with the investment that the PNA has made in designing a comprehensive marketing campaign that will be targeting its more than 65,000 households nationwide,” stated David M. Daniels, President and Chief Executive Officer of National Health Partners. “We have been assisting the PNA with its efforts and are delighted with the attention and resources that they have devoted to this campaign. We expect to generate a substantial number of new members through the PNA as its members learn about the many benefits of our CARExpress health discount programs.”

Polish National Alliance

The Polish National Alliance (PNA) is the largest ethnically-based fraternal insurance society in the United States with more than 230,000 members located throughout the United States. Since its founding in 1880, nearly 2 million people have belonged to the PNA. The PNA promotes the betterment of its members by offering high quality life insurance, annuity products and fraternal benefits to its members, assisting people in need, cherishing patriotism and civic involvement in American life, and instilling a broader and deeper appreciation of the Polish heritage in America. The PNA has supported thousands of Polish American scholarships, Polish studies programs, cultural endeavors, and social welfare projects for Poles across the United States. It is proud of its work on behalf of all Americans, Polish and non-Polish alike, in promoting citizenship participation in the life of the United States. The PNA is headquartered in Chicago, Illinois. For more information on the PNA, please visit its website at www.pna-znp.org.

National Health Partners, Inc.

National Health Partners, Inc. is a national healthcare savings organization that provides discount healthcare membership programs to uninsured and underinsured people through a national healthcare savings network called “CARExpress.” CARExpress is one of the largest networks of hospitals, doctors, dentists, pharmacists and other healthcare providers in the country and is comprised of over 1,000,000 medical professionals that belong to such PPOs as CareMark and Aetna. The company’s primary target customer group is the 47 million Americans who have no health insurance of any kind. The company’s secondary target customer group includes the 61 million Americans who lack complete health insurance coverage. The company is headquartered in Horsham, Pennsylvania. For more information on the company, please visit its website at www.nationalhealthpartners.com.

Safe Harbor Provision

This press release contains “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All statements other than statements of historical fact contained herein, including, without limitation, statements regarding the company’s future financial position, business strategy, budgets, projected revenues and costs, and plans and objectives of management for future operations, are forward-looking statements. Forward-looking statements generally can be identified by the use of forward-looking terminology such as “may,” “will,” “expects,” “intends,” “plans,” “projects,” “estimates,” “anticipates,” or “believes” or the negative thereof or any variation thereon or similar terminology or expressions. Forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially from results proposed in such statements. Although the company believes that the expectations reflected in such forward-looking statements are reasonable, it can provide no assurance that such expectations will prove to have been correct. Important factors that could cause actual results to differ materially from the company’s expectations include, but are not limited to, its ability to fund future growth and implement its business strategy, its ability to develop and expand the market for its CARExpress membership programs, demand for and acceptance of its CARExpress membership programs, its dependence on a limited number of preferred provider organizations and other provider networks for healthcare providers, as well as those factors set forth in the company’s most recently filed Annual Report on Form 10-KSB and its other filings and submissions with the Securities and Exchange Commission. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date made. Except as required by law, the company assumes no obligation to update or revise any of the information contained in this press release.