Former Viacom CFO, Michael Dolan and Former Paramount Station Group President, Anthony Cassara to Provide Strategic Counsel to Redlasso

KING OF PRUSSIA, Pa.--(BUSINESS WIRE)--Redlasso (www.redlasso.com) today announced the establishment of its Media Advisory Board (MAB). Former Viacom Chief Financial Officer, Michael Dolan and former Paramount Station Group President, Anthony Cassara will provide strategic counsel to the Redlasso management team and serve as liaisons with media companies on behalf of Redlasso. Dolan and Cassara are the founding members of Redlasso’s Media Advisory Board.

“Online video has become a very sought after tool by the advertising community in which to reach large, targeted audiences”

Dolan will also be advising Redlasso on matters concerning the advertising community. Prior to joining Viacom, Dolan was the former CEO of Young and Rubicam and president and chief executive officer of Snack Ventures Europe, the joint venture between PepsiCo and General Mills.

Anthony Cassara recently served as Executive Vice President of Chartwell Partners and as a Director of Univision up until it was sold to a private investment group last year. Prior to that, Cassara turned the Paramount Station Group into one of the most profitable units for Paramount Pictures.

“Redlasso is very pleased to have some of the most brilliant minds in media providing guidance to our company,” said Ken Hayward, Redlasso’s chief executive officer. “Their participation confirms that the Redlasso platform is an elegant solution for content publishers, advertisers and the blogging community to monetize and utilize time-sensitive video content that was already being used for free online.”

“Online video has become a very sought after tool by the advertising community in which to reach large, targeted audiences,” said Michael Dolan. “Redlasso provides the solution for advertisers to engage that audience and content publishers who have been struggling to develop a viable model for further monetizing its content online.”

Anthony Cassara added, “We have entered a new frontier of media usage that requires developing new revenue models for content. Redlasso is the answer that traditional media companies have been seeking. It is beneficial for all parties – networks, advertisers and bloggers.”

Redlasso’s site is a platform that permits the blogging community to search blogger selected content via keywords, enabling them to find and clip limited duration vignettes. Clip usage allows the bloggers to play these newsworthy vignettes on their blogs and to provide social commentary on the events.

ABOUT REDLASSO

Redlasso (www.redlasso.com), which launched in November 2007, is an online “video posting” enabler for bloggers. For bloggers commenting on newsworthy events, “blogger selected” television and radio broadcasts (national and local) may be searched, clipped and instantly posted to blog sites via the redlasso media player. The redlasso “platform” further enables in-media search, creation of limited duration clips for usage in blog posts, and monetization of them. Redlasso’s business plan is based on revenue sharing with content owners, and bloggers. In addition to the blogs/web sites listed above, other nationally known Redlasso users include MySpace, Perez Hilton, Crooks and Liars, Breitbart, and People.com, among others.