Bill Me Later a Perfect Fit for ShoeMall.com

TIMONIUM, Md. & CHIPPEWA FALLS, Wis.--(BUSINESS WIRE)--Bill Me Later, Inc. and ShoeMall.com, a leading online footwear retailer, have partnered to offer ShoeMall customers a more flexible way to pay online without the use of their credit cards.

“Bill Me Later is a natural next step for ShoeMall.com. Despite a slowdown in consumer spending, ShoeMall maintains a very aggressive growth strategy. Innovative services such as Bill Me Later will help us reach our goals.”

ShoeMall indulges a nationwide shoe passion with styles from the top brands such as Steve Madden, Frye Company, Jessica Simpson, BCBGirls, Volatile, Camper and AK Anne Klein, and now together with Bill Me Later, they have further enhanced the shopping experience with the introduction of new ways to pay.

“We are always looking for better ways to serve our loyal customers,” said Jodi Bresina, Internet director at ShoeMall. “Faster, easier checkout and flexible payment options will delight our customers almost as much as a new pair of shoes.” Bresina continued, “Bill Me Later is a natural next step for ShoeMall.com. Despite a slowdown in consumer spending, ShoeMall maintains a very aggressive growth strategy. Innovative services such as Bill Me Later will help us reach our goals.” ShoeMall reported annual sales of $85 million in 2007, a 33 percent increase over 2006, which outpaced the overall footwear industry.¹

Within two months of implementing Bill Me Later, ShoeMall has seen a sharp increase in new customers—the vast majority of the loyal Bill Me Later shoppers were new to ShoeMall. Additionally, the company experienced a 12 percent lift in average order value. Bresina attributes this success to enhancing the overall convenience and quality of the online shoe shopping experience.

“Shoes have always been in great demand by the Bill Me Later consumer,” said Vince Talbert, vice president of marketing for Bill Me Later, Inc. “Adding checkout convenience and payment flexibility to a popular item is a winning combination. Our fashion and footwear merchants regularly experience increased average order values as well as a higher rate of repeat business from our loyal Bill Me Later shoppers.”

Bill Me Later, Inc. allows retailers to simplify the payment experience, enabling a company to capture lost sales, increase customer loyalty and maximize profits. Through a single implementation of its Bill Me Later product suite, merchants gain access to a set of technology solutions, including Bill Me Later and its unique integrated marketing programs and consumer offers, Bill Me Later® Business, and a private label credit card program.

About ShoeMall

ShoeMall, No. 138 in the Internet Retailer Top 500 Guide, reported sales of $85 million in 2007, a 33 percent increase over the previous year. The online retailer (ShoeMall.com) is known for its fashion-savvy selection of 18,000 styles representing 300 brands. ShoeMall is a division of footwear authority Mason Companies, Inc., which is based in Chippewa Falls, Wisconsin.

About Bill Me Later, Inc.

Bill Me Later, Inc. is a new breed of technology company, offering next-generation payment and marketing solutions.

The company is a leader in the digital payments industry with its popular Bill Me Later® product and flexible financing programs. The rapidly growing Bill Me Later network enables top-tier retailers and travel providers to offer an effortless payment experience to high value customers. In the small business sector, Bill Me Later, Inc. is pioneering payments with the Bill Me Later® Business service tailored specifically for the small business buyer.

Approximately 900 brands, including Bluefly, Continental Airlines, eLUXURY, Fujitsu, JetBlue, Toshiba, Toys “R” Us, US Airways, Walmart.com and Zappos, are part of the Bill Me Later® network. Millions of consumers rely on the safety and convenience of Bill Me Later’s payment solutions when shopping online, via phone and in-store.

Bill Me Later was #6 on the 2007 Inc. 500 List of the fastest-growing private companies in America. In December 2007, Bill Me Later was selected as a winner of the first Red Herring Global 100 Award by Red Herring magazine, which recognized the Top 100 Global Private Technology Firms Influencing the Future of Technology.

Founded in 2000, Bill Me Later, Inc. is a privately held company headquartered in Timonium, Md. with additional office locations in Hunt Valley, Md. and San Francisco, Calif.

Please visit us at: www.billmelater.com.

¹According to the NPD Group, Inc., a consumer and retail information company, the dollar volume sales for the total U.S. footwear market totaled 44.4 billion dollars in 2007, up two percent from 2006.

All trademarks referenced in this press release are the property of their respective owners.