DVDPlay Appoints Charles T. Piper as President and Chief Operating Officer

Senior Executive Brings Significant Retail Experience to Leading Movie Rental Company

CAMPBELL, Calif.--(BUSINESS WIRE)--DVDPlay today announced that Charles Charlie T. Piper has been appointed as president and chief operating officer, effective immediately.

Most recently, Piper served as Senior Vice President of Operations for Blackhawk Network, a market leader in prepaid and payments network and card-based financial solutions. At Blackhawk, Piper established operational support for Blackhawks 80,000 retail partners and was also responsible for Safeways front-end revenue programs.

Before joining Blackhawk, Piper was Vice President of Corporate Retail Operations for Safeway Inc. where he developed key strategies for retail application and implementation. Pipers retail career started in southern California, in 1986, and he has held progressive store and division level positions across Western and Midwestern States before moving to a corporate leadership position. Pipers experience includes eleven years with Albertsons prior to joining Safeways Denver Division in 2000.

Charlies extensive background in retail operations and proven leadership in executing key programs and best practices for companies such as Blackhawk Network and Safeway Inc. makes him a great addition to our company, said DVDPlay Chairman and CEO Chuck Berger. His wealth of knowledge will play a vital role in extending our growth in the movie rental kiosk marketplace. Im confident that his contributions will help us continue to successfully reach our customers by conveniently delivering the newest titles at low prices. I am delighted he is joining our team.

Piper received his MBA in Finance and Accounting with honors from Regis University in Colorado, where he also graduated magna cum laude with a Bachelor of Science in Finance.

About DVDPlay

DVDPlay is the creator, manufacturer and operator of the worlds first automated and remotely managed DVD rental kiosk. Consumers experience the ultimate in DVD rental convenience, the latest Hollywood releases, and an every day low price, all with just a swipe of their debit or credit card. Rental transactions take less than a minute. The entire system is simple, secure and easy to use. www.dvdplay.com

Contacts

A&R Edelman
Nellie Wong, 650-762-2839
nwong@ar-edelman.com

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