LaCrosse Footwear Selects Midwest Distribution Location

PORTLAND, Ore.--(BUSINESS WIRE)--LaCrosse Footwear, Inc. (Nasdaq:BOOT), a leading provider of branded work and outdoor footwear for expert users, announced today its plans to develop a new distribution center to be located in the greater Indianapolis, Ind. area. LaCrosse Footwear will consolidate its two distribution centers in La Crosse, Wis. into one world-class facility to improve the Company’s operating efficiencies. Completion for the project is targeted for the first half of 2009. The Midwest distribution center will complement the existing Portland, Ore. distribution center.

“As we execute our long-term growth strategy, we continue to invest in the core areas of our business that will strengthen service to our customers,” said David P. Carlson, executive vice president and chief financial officer of LaCrosse Footwear, Inc. “The new distribution center will allow us to get closer to our customers and increase our speed of delivery.”

LaCrosse developed stringent selection criteria to aid in the selection of the new location. In addition to creating greater capacity for growth, the location of the new distribution center will also allow the Company to take advantage of proximity of common carrier hubs. Approximately 70 percent of LaCrosse’s domestic customers can be reached within one day from Indianapolis. The new distribution center will deliver improved efficiencies through intelligent design and cost effective automation.

About LaCrosse Footwear, Inc.

LaCrosse Footwear, Inc. is a leading developer and marketer of branded, premium and innovative footwear for expert work and outdoor users. The Company’s trusted Danner^® and LaCrosse^® brands are distributed domestically through a nationwide network of specialty retailers and distributors, and internationally through distributors and retailers in Asia, Europe and Canada. Work customers include people in law enforcement, agriculture, firefighting, construction, industry, military services and other occupations that need high-performance and protective footwear as a critical tool for the job. Outdoor customers include people active in hunting, outdoor cross training, hiking and other outdoor recreational activities. For more information about LaCrosse Footwear products, please visit our Internet websites at http://www.lacrossefootwear.com and http://www.danner.com. For additional investor information, see our corporate Web site at www.lacrossefootwearinc.com.