Connect2 Communications Named PR Agency of Record for VYPE

RESEARCH TRIANGLE PARK, N.C.--(BUSINESS WIRE)--Connect2 Communications, Inc., an innovative public relations firm located in the Research Triangle Park of North Carolina, was recently named agency of record for VYPE.

“Connect2 Communications has a proven track record for helping companies reach specific goals through top notch, values-based messaging”

VYPE and its VYPE High School Sports Magazine franchises are the authority on local high school sports, providing unmatched access, real-time content and relevant news and information on today’s high school athlete. With a circulation of over 205,000 copies per month in 10 markets across the United States, VYPE High School Sports Magazine is the largest free high school sports publication.

Connect2 Communications specializes in creating public relations programs that support business and marketing objectives. Connect2 will utilize programs such as strategic messaging, media and analyst relations, creative pitching, product launches, contributed articles and marketing support for VYPE.

“Connect2 Communications has a proven track record for helping companies reach specific goals through top notch, values-based messaging,” said Derrick Scott, President of VYPE. “The team at Connect2 has already demonstrated a great deal of understanding and provided insight into our business and market objectives. Their experience and expertise as PR professionals will be a great asset for our company.”

“VYPE and its publication have experienced a lot of growth over the last couple years and developed a loyal following of student athletes and sports fans,” said Richard Williams, President of Connect2 Communications. “Their ambitious strategy for expanding their product and extending their industry reach demands a detailed and creative approach that Connect2 is a ready and eager to deliver.”

About Connect2 Communications, Inc.

Founded in 2003, Connect2 Communications is a full-service agency specializing in providing public relations and marketing support to a broad range of technology companies. The agency has developed a highly successful track record building programs tailored for individual clients that articulate key value propositions to constituent audiences. Whether a high-tech firm is ready to go to market with its first product, or is an established market player seeking continued expansion, Connect2 Communications' professionals provide the creativity, experience and commitment to significantly accelerate clients' business growth. Connect2 Communications serves global clients from its base office in Wake Forest, NC. For more information, visit www.connect2comm.com.

About VYPE

VYPE is a national syndicate of locally owned and published magazines and owns over 28 online properties—all providing unprecedented access to the high school athletic community on the local and national level. With a current circulation of 205,000 issues per month, VYPE High School Sports Magazine reaches over 820,000 people through 10 locally published magazines. Each month VYPE and its properties feature all that is high school sports--from the individual athlete to the extended community of coaches, families and fans. Each local publication focuses on local schools, teams and talent, providing in-depth locally generated coverage about what makes high school sports an integral part of each community. For more information, please visit www.vype.com.