Univision’s KMEX Ranks as the #1 Television Station in the Entire Country, Regardless of Language, among Adults 18-49, During May Sweep

LOS ANGELES--(BUSINESS WIRE)--With one day to go before the end of the May 2008 sweep period, Univision’s flagship station, KMEX Univision 34, delivered more Adult 18-49 viewers than any other station in the United States, regardless of language, for total day and the key dayparts of primetime, early evening local news and late local news.

Univision’s KMEX-TV continues to rank as the highest rated station in Los Angeles, regardless of language, in key adult demographics. According to the Nielsen Station Index (NSI), among Adults 18-34, 18-49, and 25-54, KMEX-TV was the top rated station in the competitive dayparts of daytime, early fringe, news and primetime.

Top Stations in the Country - May 2008 Sweep Adults 18-49
Rank		Total Day		Prime		Early Local News		Late Local News
#1		KMEX (Univision, LA) 135,000		KMEX (Univision, LA) 325,000		KMEX (Univision, LA) 139,000		KMEX (Univision, LA) 197,000
#2		WABC (ABC, NY) 119,000		WABC (ABC, NY) 260,000		WABC (ABC, NY) 132,000		WABC (ABC, NY) 181,000
Source: May 2008 NSI (April 24 to May 20) Live data, average viewer impressions for the top 10 US DMAs. Total day is defined as Mon-Sun 6A-2A. Prime is defined as ABC/CBS/NBC/IND/SLTV Mon-Sat 8P-11P/Sun 7P-11P ET/PT; Mon-Sat 7P-10P/Sun 6P-10P CT and FOX/MNT/CW Mon-Sat 8P-10P/Sun 7P-10P ET/PT; Mon-Sat 7P-9P/Sun 6P-9P CT.  Local news includes head-to-head newscasts only and is based on Mon-Fri program average impressions.

The rating highlights for the May 2008 NSI survey (through 27 days) include the following:

Primetime Ratings Highlights

• KMEX-TV swept primetime averaging ratings well above all other stations including the English-language network affiliates, KTTV (FOX), KABC-TV (ABC), and KNBC-TV (NBC).

Top 10 Stations in Los Angeles - May 2008
Avg. Prime Rtgs.		Adults 18-34	Adults 18-49	Adults 25-54
KMEX		4.8	4.0	3.8
KTTV		2.1	2.3	2.5
KABC		1.7	2.1	2.5
KCBS		0.6	1.2	1.8
KNBC		0.8	1.1	1.3
KFTR		1.1	1.0	1.0
KCAL		0.9	1.0	1.2
KVEA		0.9	0.9	0.9
KTLA		0.8	0.8	0.7
KRCA		0.5	0.6	0.7
Source: May 2008 NSI (April 24 to May 20) Live Data Monday to Saturday: 8pm to 11pm/Sunday: 7pm to 11pm; KTTV, KTLA,KRCA, and KCAL: Monday to Saturday: 8pm to 11pm/Sunday: 7pm to 10pm

• The May 2008 sweep ratings period marks the fifth May and 17th consecutive major sweeps where KMEX-TV has ranked as L.A.’s top rated station in average primetime ratings for all key adult demographics. Further, KMEX-TV was the top rated station among Adults 18-49 in primetime for 24 of the 27 days during May sweep.
• The April 28^th premiere of 9 p.m. novela “Fuego en la Sangre” (Burning for Revenge) gave KMEX-TV its highest novel premiere since the launch of LPM service in Los Angeles in August 2004. It was also the top rated primetime program among Adults 18-34 and 18-49 during the sweep with higher average ratings than “Dancing with the Stars” (KABC-TV), “The Office” (KNBC-TV) and “American Idol” (KTTV-TV).

News Ratings Highlights

• KMEX-TV ranked #1 during the 6 p.m. to 7 p.m. weekday news hour, with both its local newscast, “Noticias 34” (News 34) and network news, “Noticiero Univision” (Univision News) delivering higher ratings among all key demographics (Adults 18-34, 18-49, and 25-54) than their English-language competitors. “Noticias 34” has ranked #1 at 6 p.m. among Adults 18-34 and Adults 18-49 in every Nielsen sweep for 57 consecutive major sweeps (since May 1994).
• KMEX-TV posted the highest ratings during the 11 p.m. local news half hour, with, “Noticias 34 Edición Nocturna” (News 34 Evening Edition) among Adults 18-34, 18-49, and 25-54. Further, “Noticias 34 Edición Nocturna” showed ratings increases over May 2007’s results among all of the above adults demos.
• KMEX-TV’s Sunday morning newsmaker discussion program “Al Punto” (To the Point) with Jorge Ramos averaged higher ratings than “Meet the Press” (KNBC-TV), “This Week” (KABC-TV), “Face the Nation” (KCBS-TV) and “Chris Matthews” (KNBC-TV) among Adults 18-34, 18-49, and 25-54.

Ratings Highlights for Other Key Dayparts

• In daytime (Monday-Friday, 10 a.m. to 3 p.m.), KMEX-TV averaged much higher ratings among all key adults and women demographics than every other station. The top program in daytime among all key adults and women demos was KMEX-TV’s “Bajo las Riendas del Amor” (Reins of Love) from 2 p.m. to 3 p.m., surpassing the combined ratings of “The View” (KABC-TV), “Martha” (KNBC-TV), and “The Price is Right” (KCBS-TV).
• KMEX-TV also continues to rank as the highest rated station in early fringe (Monday-Friday, 3 p.m. to 6 p.m.) leading with “Lola… Erase Una Vez” (Lola… Once Upon A Time) from 3 p.m. to 4 p.m. averaging higher Adults 18-34, 18-49 and 25-54 ratings than all other early fringe programming including “The Oprah Winfrey Show” (KABC-TV), “Dr. Phil” (KCBS-TV) and “Ellen” (KNBC-TV).

About Univision

Univision Communications Inc. is the premier Spanish-language media company in the United States. Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 97% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 85% of U.S. Hispanic Households; Galavisión, the country’s leading Spanish-language cable network; Univision Television Group, which owns and operates 63 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Spanish-language radio group which owns and/or operates 70 radio stations in 16 of the top 25 U.S. Hispanic markets and 5 stations in Puerto Rico; and Univision Online, the premier Spanish-language Internet destination in the U.S. located at http://www.univision.com. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S. Univision Communications has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.

For more information, please visit www.univision.net.