FreshGames® Partners with TrialPay™ to Give Casual Gamers Thousands of Ways to Play Its Most Popular Games for Free

MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--Join the millions of people worldwide to “master the gems” with ZenGems or play the most original and addicting online puzzle game Cubis 2. There’s never a dull moment with these game titles and, in order to make these popular games even more accessible to players everywhere, FreshGames has partnered with TrialPay to give away ZenGems, Cubis 2 and the Cubis 2 Expansion Pack for free.

“TrialPay is extremely proud to partner with FreshGames, one of the most popular and best-reviewed game sites on the Web”

ZenGems and Cubis are consistently the top games featured on major portals such as Yahoo, MSN, Pogo, Shockwave, Real & MSN. Using TrialPay, players can get FreshGames’ most popular titles free for a limited time by trying or buying an offer from blue-chip advertisers.

In a recent US consumer survey, 32 percent of online gamers said they would definitely use an alternative payment method (like TrialPay) to pay for fee-based online games. Fifty-three percent said they would use an alternative payment method to pay for fee-based games if the offer to “try or buy” something else was something they needed, or if it was a merchant that they shop with regularly. (Editor’s Note: 2008 Alternative Payments Survey available at http://info.trialpay.com/famapr/survey_research_tp.pdf)

“Millions of casual gamers pay to play our award-winning games every day, and now with TrialPay everyone can get access to our addicting content for free,” said Stephan Smith at FreshGames.” By offering this unique alternate payment method, we’re removing a barrier for people to play these games when and where they want – as now they can play our most popular titles for free by simply making a purchase from a company they most likely already deal with.”

“TrialPay is extremely proud to partner with FreshGames, one of the most popular and best-reviewed game sites on the Web,” said Alex Rampell, TrialPay’s CEO. “We are excited to make it even easier for millions of FreshGames players to enjoy their favorite game—free of charge through this exciting promotion.”

Now when players go to download the trial of their favorite game, they can get the full version for free instead, simply by completing one advertising offer (by sending flowers, signing up for a movie rental service or buying clothes from premier retailers, for instance). FreshGames promoted this free method for getting ZenGems, Cubis 2 and the Cubis 2 Expansion Pack through a dedicated Mother’s Day e-mail campaign and will continue adding more touchpoints in the next few months.

To get these titles for free through TrialPay, please visit:

Cubis 2:

http://www.trialpay.com/stores/freshgames/cubis2?tid=9ahMmFF

Cubis 2 expansion pack:

http://www.trialpay.com/stores/freshgames/cubis2expan?tid=6rGipk1

Zen Gems:

http://www.trialpay.com/stores/freshgames/zengems?tid=A7DWNP2

For more information on TrialPay: www.trialpay.com

About FreshGames

FreshGames® is a leading developer and Global publisher of "Casual Games". Based in Columbus, Ohio the company was formed in 2002 by industry gamers and veteran marketers whose shared vision was to create cool interactive games to be played over the Internet, through handheld devices and across multiple platforms. FreshGames has won numerous awards for their original "Casual Game" content featuring Cubis®, Word Mojo™ and ZenGems®. Its games have been downloaded by millions around the world and can be found on leading online portals such as Yahoo, MSN & RealArcade and through major retail stores both domestic and international. Its games are also being played on multiple devices and platforms from Palm®, Pocket PC®, Mobile Phones and IPod's to Skills Based Gaming. For more information, visit www.freshgames.com

About TrialPay

TrialPay unites advertisers, merchants and shoppers to create the first payment platform that benefits all parties. Using TrialPay, merchants turn lost and indecisive shoppers into paying customers by giving away their product for free when a shopper completes an offer from blue-chip advertisers. Advertisers pay a bounty that equals or exceeds the merchant's regular price to create a profitable transaction out of a stalled or abandoned cart. TrialPay ensures that every shopper finds an offer that compels him or her to purchase by pairing premium brands with the added value of a free product. With TrialPay everyone wins: shoppers get a free product, advertisers acquire new customers and merchants earn significant revenue from lost or unlikely customers.

TrialPay works with over 4,000 premium merchants, including industry leaders in software, games, publishing, online services and retail. TrialPay currently has more than 7 million registered users and adds 30,000 new users every day.