Blu-ray Wins the Format Battle, but Consumers Don’t Buy it
Few U.S. Adults are Likely to Purchase a Blu-ray Player within the Next Year
ROCHESTER, N.Y.--(BUSINESS WIRE)--While many people expected sales of Blu-ray disc players to spike when Toshiba decided to drop out of the high-definition HD DVD market in February 2008, according to a new Harris Poll, it seems that the recently resolved high definition format war is not motivating consumers to purchase the advanced DVD players any time soon. The Harris Poll® of 2,529 U.S. adults surveyed online between April 7 and 15, 2008 by Harris Interactive® found that:
“Since Blu-ray disc player pricing averages more than $300, which is well above the cost for the latest generation of standard DVD players with up-converters, Blu-ray disc players may be encountering price sensitivity despite the advanced technology.”
According to Joan Barten Kline, Vice President of the Harris Interactive Media & Entertainment Practice, “Since Blu-ray disc player pricing averages more than $300, which is well above the cost for the latest generation of standard DVD players with up-converters, Blu-ray disc players may be encountering price sensitivity despite the advanced technology.”
Interest in a Blu-ray disc player with Internet connectivity expected to be out in the Fall in a higher price range is also lacking:
What Will Become of the HD-DVD Player?
The Harris Poll® was conducted online within the United States between April 7 and 15, 2008, among 2,529 adults (aged 18 and over). Figures for age, sex, race, education, region and household income were weighted where necessary to bring them into line with their actual proportions in the population. Propensity score weighting was also used to adjust for respondents’ propensity to be online. Because the sample is based on those who agreed to participate in the Harris Interactive panel, no estimates of theoretical sampling error can be calculated. A full methodology and data tables are available at www.harrisinteractive.com.
These statements conform to the principles of disclosure of the National Council on Public Polls.
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About Harris Interactive
Harris Interactive is a global leader in custom market research. With a long and rich history in multimodal research, powered by our science and technology, we assist clients in achieving business results. Harris Interactive serves clients globally through our North American, European and Asian offices and a network of independent market research firms.
Harris Interactive Inc. 5/08