Journal Sentinel Inc. Signs Three-Year Contract to Print the La Raza

MILWAUKEE--(BUSINESS WIRE)--Journal Sentinel Inc. announced today that it has signed a three-year agreement to print La Raza, one of the leading Hispanic newspapers. La Raza will be printed beginning May 8 at Journal Sentinel’s Burnham Street daily newspaper production facility in Milwaukee, Wisconsin. Terms of the contract were not disclosed. Journal Sentinel Inc. is a Journal Communications’ (NYSE:JRN) company.

Journal Sentinel was selected as La Raza’s only print source and expects to print 200,000 copies each Thursday for reader consumption on Sundays. Each issue of the tabloid newspaper averages between 48-92 pages. La Raza is owned by New York-based ImpreMedia, LLC.

“We're honored and delighted to add La Raza, one of ImpreMedia's most prominent newspapers, to our distinguished line-up of commercial print customers,” said Elizabeth (Betsy) Brenner, president and chief operating officer of Journal Communications’ publishing group. “We know they'll find that Journal Sentinel's reproduction quality and customer service exceed their needs - just as USA Today, The Chicago Reader and our other customers have experienced.”

Forward-looking Statements

This press release may contain certain forward-looking statements related to our businesses that are based on our current expectations. Forward-looking statements are subject to certain risks, trends and uncertainties, including changes in advertising demand and other economic conditions that could cause actual results to differ materially from the expectations expressed in forward-looking statements. All forward-looking statements should be evaluated with the understanding of their inherent uncertainty. Our written policy on forward-looking statements can be found on page 1 of our most recent Annual Report on Form 10-K filed with the Securities and Exchange Commission.

About La Raza

La Raza Newspaper is the leading Spanish language newspaper in Chicago with an audited circulation of 198,191 according to Certified Audit of Circulation (June 30, 2007). It is also among the largest Sunday Hispanic newspapers in the United States. La Raza has been recognized by the National Association of Hispanic Publications as the "Best Spanish Language Weekly" five times over the past decade and was named by Editor & Publisher as one of "Ten That Do It Right." La Raza also provides content to the Sun-Times Network Group (STNG) Wire Service, which enables Chicago broadcasters to gain information on the Hispanic community. La Raza Chicago, Inc., is a subsidiary of ImpreMedia LLC, the number one Hispanic news and information media company in the United States in print and online.

About Journal Sentinel

Journal Sentinel Inc. publishes the flagship Milwaukee Journal Sentinel newspaper as well as a range of other print and electronic products, primarily serving southeast Wisconsin people and businesses. Journal Sentinel is committed to producing a newspaper that reflects the ever-changing world and fulfills the needs of readers and advertisers. In addition to the daily and Sunday newspaper, Journal Sentinel produces Web products and services through its Journal Interactive division, including JSOnline.com and PackerInsider.com. The company also offers direct mail and database marketing services, and the addition of a new printing facility in 2003 led to Journal Sentinel's recent entry to the business of commercial printing.

About Journal Communications

Journal Communications, Inc., headquartered in Milwaukee, Wisconsin, was founded in 1882. We are a diversified media company with operations in publishing, radio and television broadcasting, interactive media and printing services. We publish the Milwaukee Journal Sentinel, which serves as the only major daily newspaper for the Milwaukee metropolitan area, and 52 community newspapers and shoppers in Wisconsin and Florida. We own and operate 35 radio stations and 11 television stations in 12 states and operate one television station under a local marketing agreement. Our interactive media assets include more than 121 online enterprises that are associated with our daily and community newspapers, television and radio stations. We also provide a wide range of commercial printing services – including printing of publications, professional journals and documentation material – and operate a direct marketing services business.