Top Brand Integration Lawyer Joins Manatt in Los Angeles
Jordan Yospe expands the firm’s reach in advertising and entertainment industries
LOS ANGELES & NEW YORK--(BUSINESS WIRE)--Manatt, Phelps & Phillips, LLP, the national law and consulting firm, announced today that Jordan Yospe is joining the firm as counsel in the advertising, marketing & media practice group. Yospe was formerly general counsel, head of business and legal affairs for Mark Burnett Productions, prior to founding The Brand-Aide Entertainment Group. He will be based in the firm’s Los Angeles office and will also work closely with Manatt’s transactional entertainment practice group.
“The entertainment landscape is changing almost daily, providing new and considerable opportunities from a brand integration perspective. I look forward to helping clients on both sides of the equation to capitalize on those opportunities.”
A pioneer in brand integration, particularly in the area of film, television and new media, Yospe will focus on sourcing relevant television, movie, video gaming and internet-specific projects for brands, negotiating integration agreements, and supervising integrations from pre through post-production to ensure brand messaging.
“Jordan truly bridges the worlds of advertising and entertainment,” said Linda Goldstein, the New York based chair of Manatt’s firm-wide advertising, marketing & media practice group. “His abilities, experience and connections will be a valuable resource to our clients – both brand holders and content providers - particularly in the rapidly developing areas of online media and convergence.”
At Mark Burnett Productions, Yospe oversaw all domestic and foreign business and legal affairs for the company’s projects, including groundbreaking reality programming such as Survivor and The Apprentice. He also supervised the company’s merchandising, licensing, music, and product placement deals. Yospe helped to establish and manage the company’s enormously successful brand integration unit.
“I have worked closely with Linda and the other talented lawyers at Manatt on projects in the past, and am thrilled to be joining such a dynamic, respected firm,” said Yospe. “The entertainment landscape is changing almost daily, providing new and considerable opportunities from a brand integration perspective. I look forward to helping clients on both sides of the equation to capitalize on those opportunities.”
Yospe earned his J.D. from Boston University School of Law, where he served as editor of the American Journal of Law and Medicine. He earned his B.A. with honors from the University of Oregon’s Clark Honors College.
About Manatt, Phelps & Phillips, LLP
Manatt, Phelps & Phillips, LLP, provides legal and consulting services to a global client base from offices in Los Angeles, Orange County, Palo Alto, San Francisco, and Sacramento, California; New York City and Albany, New York; and Washington, D.C. Manatt includes Manatt Health Solutions, a healthcare policy and strategic business advisory group, and ManattJones Global Strategies, LLC, a wholly owned subsidiary that develops and implements strategies to expand client businesses and facilitate their effective competition in global markets. For more information, visit www.manatt.com, www.manatthealthsolutions.com, and www.manattjones.com.