Ubisoft and GameTrailers.com Announce Contest Inspired by Haze Video Game and Nu Metal Rockers Korn
Nectar Meets Metal in Exclusive User Video Mash-Up Contest
SAN FRANCISCO--(BUSINESS WIRE)--Today Ubisoft, one of the world’s largest video game publishers, and GameTrailers, the premier provider of video for gamers and a division of Viacom Inc.’s (NYSE:VIA) (NYSE:VIA.B) MTV Networks Entertainment Group, announced the creation of a user-generated video contest inspired by the video game HAZE™, the new first-person shooter developed by shooter experts Free Radical, and the sounds of the groundbreaking, multi-platinum hard rock band Korn.
“Partnering with Ubisoft and Korn to create this promotion is an amazing opportunity that will definitely resonate with our active fans.”
Beginning today and running until May 19, 2008, video game enthusiasts, aspiring filmmakers and fans of metal everywhere are encouraged to visit GameTrailers.com at http://www.gametrailers.com/usermoviecontest_haze_contest_details.php. Contestants will be given access to exclusive materials to create and inspire their videos including never-before-seen in-game footage from Haze, live concert footage from Korn and a portion of their original song entitled "Haze,” inspired by the game. Using these materials, participants can create and submit their own mash-up videos for the chance to win a grand prize of a Sony 46” HDTV, a PLAYSTATION®3 computer entertainment system, a customized Haze guitar signed by Korn, an amp and $1,000. The second-place winner will receive a PLAYSTATION 3 system, the entire collection of Korn CDs, Ubisoft’s library of games for the PLAYSTATION 3 system, and $500. The third-place winner will receive the entire collection of Korn CDs and Ubisoft’s library of games for the PLAYSTATION 3 system.
"The fundamental link between video games and music, namely the emphasis on creative spirit, is something that cannot be ignored," said Tony Key, senior vice president of sales and marketing at Ubisoft. "By developing this contest, with Korn and our partners at GameTrailers, we have found a way to let amateurs try their hand at playing producer, and really bring their passion for both industries to light. We’re looking forward to seeing the submissions and anticipate having to make a tough decision in declaring a winner."
Expanding upon the existing collaboration between Haze and Korn, the Ubisoft/GameTrailers user-generated video contest allows fans of both the game and the band to express their creative vision and share it with the world, as visitors of GameTrailers.com from all over the globe will be able to see their work.
"GT is committed to providing our community with one-of-a-kind contests to help foster the creation of compelling user-generated content," said Brad Winters, general manager of GameTrailers. "Partnering with Ubisoft and Korn to create this promotion is an amazing opportunity that will definitely resonate with our active fans."
Finalists will be selected by a panel of judges consisting of Korn front man Jonathan Davis, representatives from Ubisoft and GameTrailers and the vote of the viewers themselves. All submitted films will be posted on the GameTrailers website, to be viewed and voted on by fans, who will ultimately cast their votes to determine the number one entry. All videos will then be presented across the GameTrailers network. Winners will be announced on May 30, 2008. For full contest rules and regulations, please visit http://www.gametrailers.com/usermoviecontest_haze_contest_details.php.
“Haze,” the exclusive song written by Korn for the video game, is available now in the U.S. via online music download sites. Fans that currently own, or plan to buy Korn’s latest untitled CD are offered the track for free. Using PUSH technology, fans can simply insert the disc into their computer and visit www.korn.com/bonus where they will be prompted with instructions on how to access their free mp3.
HAZE is scheduled for release exclusively on the PLAYSTATION®3 computer entertainment system on May 20, 2008 and is rated “M” for Mature by the ESRB. For more information on HAZE™, please visit www.hazegame.com.
© 2008 Ubisoft Entertainment and Free Radical Design Limited. All Rights Reserved. Haze is a trademark of Ubisoft Entertainment and Free Radical Design. Free Radical Design and its associated logo are trademarks of Free Radical Design Limited. Ubisoft, Ubi.com, and the Ubisoft logo are registered trademarks of Ubisoft Entertainment in the U.S. and/or other countries. Developed by Free Radical Design Limited. “PlayStation”, “PLAYSTATION” and “PS” Family logo are registered trademarks of Sony Computer Entertainment Inc.
Ubisoft is a leading producer, publisher and distributor of interactive entertainment products worldwide and has grown considerably through a strong and diversified line-up of products and partnerships. Ubisoft has offices in 24 countries and sales in more than 55 countries around the globe. It is committed to delivering high-quality, cutting-edge video game titles to consumers. For the 2007-08 fiscal year Ubisoft forecasts generated sales of 920 million Euros. To learn more, please visit www.ubisoftgroup.com.
About Free Radical
Founded in 1999, Free Radical Design is one of the UKs leading independent videogame developers and is now wholly focused on next-generation development. It recently achieved its first listing in the Sunday Times Microsoft Tech Track 100, being one of the UK’s fastest growing technology companies. To learn more, please visit www.frd.co.uk.
About EMI Music:
EMI Music is the recorded music division of EMI Group, the world's largest independent music company. Its EMI Music division represents artists spanning all musical tastes and genres. Its record labels include Angel, Astralwerks, Blue Note, Capitol, Capitol Nashville, EMI Classics, EMI CMG, EMI Records, EMI Televisa Music, Manhattan, Mute, Parlophone and Virgin. Artists on EMI labels include Lily Allen, The Beatles, Coldplay, Corinne Bailey Rae, The Good The Bad & The Queen, Gorillaz, Norah Jones, The Kooks, Korn, Kylie Minogue, Pink Floyd, Rolling Stones, Joss Stone, 30 Seconds To Mars, KT Tunstall, Keith Urban and Robbie Williams, as well as international artists such as Amaral (Spain), Diam’s (France), Utada Hikaru (Japan), LaFee (Germany), Radja (Indonesia), RBD (Mexico) and Vasco Rossi (Italy).
EMI has been at the cutting edge of the rapidly growing digital music marketplace since it released David Bowie’s “Hours” as the world’s first ever album to be offered as a digital download in 1999. EMI has signed agreements with hundreds of digital partners to distribute its music across the globe. It continues to facilitate the development of a growing range of new digital business models to enable fans to experience and purchase its artists’ output through a number of different platforms including advertising-supported online music streaming in China through Baidu, legal peer-to-peer agreements with QTrax, Mashboxx and GNAB, and a deal to offer advertising-supported videos on mobile phones in the US through Rhythm NewMedia.
For further information on EMI, please visit: www.emigroup.com
GameTrailers (GT) is the premier video destination for gaming entertainment and information. GT delivers timely, high-resolution broadband video content for gamers that includes original shows, video reviews, game trailers and comprehensive video coverage of gaming events from around the world. GT also has a robust community that features user-generated content, a community marketplace and a variety of communication tools so gamers can talk to friends and share media such as fan movies, machinima and daily blogs. GT has offices in Los Angeles, San Francisco and New York and is a division of Viacom Inc.’s (NYSE: VIA, VIA.B) MTV Networks Entertainment Group.
About MTV Networks
MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), is one of the world’s leading creators of programming and content across all media platforms. MTV Networks, with more than 130 channels worldwide, owns and operates the following television programming services – MTV: MUSIC TELEVISION, MTV2, VH1, mtvU, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN, VH1 CLASSIC, LOGO, MTVN INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 13 digital services, with all of these networks trademarks of MTV Networks. MTV Networks connects with its audiences through its robust consumer products businesses and its more than 200 interactive properties worldwide, including GameTrailers.com, IFILM, Neopets, Xfire, Y2M, and online, broadband, wireless and interactive television services. MTV Networks also has licensing agreements, joint ventures, and syndication deals whereby all of its programming services can be seen worldwide.