Lady Antebellum Debuts with Record-Breaking Digital Sales
NASHVILLE, Tenn. & SEATTLE--(BUSINESS WIRE)--Lady Antebellum’s self-titled debut album, which was released on April 15, generated unprecedented first week digital sales and critical acclaim following an innovative digital campaign on iLike, the leading social music discovery service, and other leading online channels. Lady Antebellum reached the #3 position on iTunes Top Albums Chart last week, the first time a country band has ever landed in the top 10 with a debut album. With digital sales comprising more than 21 percent of total sales, this is also the highest digital sales percentage ever achieved by a country band with a debut album, and far greater than the country music industry average of 4.5 percent digital sales. Lady Antebellum’s record-smashing digital sales performance was boosted by a multi-faceted, multi-month digital campaign on iLike and other online channels, including the band’s website (www.ladyantebellum.com).
“Lady Antebellum was smart and creative about their digital strategy, and we’re very proud to have played a small role in helping them connect with their fans online.”
“iLike made it easy and fun for us to communicate with our fans online anytime,” said Charles Kelley, co-lead singer of Lady Antebellum. “iLike is a critical part of our digital presence and it clearly moved the needle on sales.”
The band’s innovative digital strategy on iLike included the following highlights:
“Lady Antebellum is a talented and charismatic band, and it’s no surprise that they exploded once fans got the chance to hear their music and meet them virtually on the Internet,” said Ali Partovi, CEO of iLike. “Lady Antebellum was smart and creative about their digital strategy, and we’re very proud to have played a small role in helping them connect with their fans online.”
Other notable Lady Antebellum achievements include:
To watch Lady Antebellum’s iLike video diary, go to: www.iLike.com/LadyA. To learn more about iLike’s multimedia blogging tools and other free services for established and emerging artists, please visit: www.iLike.com/forartists.
About Lady Antebellum
Formed in 2006 by longtime friends from Augusta, GA, Charles Kelley and Dave Haywood and Nashville native Hillary Scott after a chance meeting at a downtown Music City watering hole, Lady Antebellum blends contemporary country with soulful ‘60s R&B into an infectious modern brew that relies on the trio's rich harmonies and impeccable instrumental skills. Since its inception, the trio has gone from dive bars to the Grand Ole Opry, opening for Martina McBride, Rodney Atkins, and Carrie Underwood. The band is nominated for the Academy of Country Music’s “Top New Group” – their first major award nomination and just released their eagerly anticipated self-titled debut album.
About iLike, inc
iLike is the Web's leading social music discovery service and the dominant music application on the Facebook®, Orkut, hi5 and Bebo platforms. With more than 25 million registered users, iLike helps people share music recommendations, playlists, and personalized concert alerts. The iLike Sidebar for iTunes and Windows Media Player suggests new music, creates automatic playlists, and connects people through music. iLike offers musicians and labels a Universal Artist Dashboard™ from which to reach fans and manage their presence across multiple channels: Facebook, hi5, Bebo, iLike.com, Ask.com, Orkut, iLike Sidebar plugins for iTunes and Windows Media Player, and iLike’s iPhone application. By leveraging iLike's "artist-fan graph," a vast database of connections between consumers and their favorite artists, iLike helps artists reach their fans and cultivate the viral spread of their music. iLike, inc also runs indie music site GarageBand.com.
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