Broadband Enterprises Partners with ScanScout for Overlay Video Advertising
ScanScout Becomes Exclusive In-Stream Ad Provider for Broadband Enterprises’ Premium Lifestyle, News and Entertainment Affiliate Network
NEW YORK--(BUSINESS WIRE)--Broadband Enterprises, the premier online video network, announced today that they have selected ScanScout, Inc. as their exclusive domestic provider of in stream video advertising. ScanScout, whose technology dramatically expands video advertising opportunities for advertisers and publishers, expects to drive significant, additional revenue to BBE’s video network of premium content providers.
“This relationship enables our delivery of overlay ads from Fortune 500® brands across BBE’s roster of A-list publisher partners – some of the most well known and widely visited titles across news, entertainment and lifestyle categories both nationally and locally.”
BBE also plans to implement ScanScout’s overlay technology across its news and entertainment affiliate network, which includes more than 1,800 branded local TV, newspaper and radio sites across the country.
“Broadband Enterprises has entered into this partnership because of ScanScout’s innovative technology, that provides some of the best targeting features in the online video industry as well as their ability to serve advertising within the video stream,” said Darryl LaRue, EVP Operations and Marketing, Broadband Enterprises. “ScanScout’s Brand Protector, as well as their additional technology offerings, holds great potential moving forward for our extensive content and site partners.”
ScanScout’s proprietary content matching technology will increase the ability of Broadband Enterprises to monetize its network’s traffic by automatically matching relevant ads with its professionally-produced content in a manner that is highly engaging to viewers. ScanScout’s creative ad formats provide attractive opportunities for advertisers to showcase their messages in ways that entice interaction.
Illustrating the appeal of ScanScout’s innovative units, the company has served more than one billion ad impressions in the most recent six months and is now representing one of the largest networks of video publishers online. The partnership with BBE is expected to bring exponential growth as advertisers continue to seek an in-stream video solution to target their brands.
“We’re thrilled to partner with the market leader in the online video space,” said Waikit Lau, ScanScout’s Co-Founder and CEO. “This relationship enables our delivery of overlay ads from Fortune 500® brands across BBE’s roster of A-list publisher partners – some of the most well known and widely visited titles across news, entertainment and lifestyle categories both nationally and locally.”
ScanScout is the market-leading online video advertising network. The company partners with major advertisers and publishers to maximize video advertising opportunities. ScanScout creates a new significant revenue stream for publishers, helping them to extract the most value out of their video content and monetize it in a user-friendly manner. For advertisers, ScanScout provides the ability to target, optimize and deliver ad messages to the right content and audience, maximizing user engagement. ScanScout is one of the largest online video networks on the web, serving hundreds of millions of ad impressions every month. The company is headquartered in Boston with offices in New York and Los Angeles. For more information, please visit: www.scanscout.com.
About Broadband Enterprises
Broadband Enterprises is the premier online video network, aggregating over 53 million unique video viewers each month (comScore, February 2007). The Company sells online video advertising, syndicates programming and produces original content that is delivered securely to targeted audiences through its innovative “Vindico” technology architecture across an unparalleled network of over 1,800 affiliates. Over 175 of the world’s premier, image focused brands entrust the Company with their most important marketing campaigns. For more information please log onto www.broadbandenterprises.com.