Samsung Introduces ''Touch of Color'' Monitors for Businesses and Consumers

Artisan design meets technology in these new desktop monitors

NEW YORK--(BUSINESS WIRE)--Samsung Electronics America, a subsidiary of Samsung Electronics Corporation, the number one worldwide brand of professional LCD display products, announced today the launch of its Touch Of Color (TOC) line of desktop monitors: the T190, T220, T240 and T260. Delivering industry-leading performance to design-conscious markets, these ultra-sleek monitors advance Samsungs signature style with a unique edge, uncluttered minimalist design and a deep ruby red infusion that complements its piano-black, glossy finish giving it a blown glass look.

“With our new Touch of Color monitors, Samsung maintains the industry standard for design and functionality”

Designed to be extremely energy efficient, the TOC monitors employ the unique SoftPower off function, which allows the user to immediately put the monitor into standby mode, while expending only 0.3 watts of power. Enhanced picture features include a maximum contrast ratio of 20,000:1, MagicColor intelligent color control and MagicBright Dynamic Contrast control. TOC monitors also offer custom, user-selectable capabilities such as aspect ratio adjustments, new MagicTune functions for display settings and hot keys. The 2ms GTG response (T190, T220) and 5ms response (T240, T260) ensures blur-free imagery. In addition, the T240 and T260 offer an HDMI connection for peripheral devices and lower power consumption capabilities in Operating Mode, which is up to 50% less than other typical monitors of the same size in the market.

The TOC monitors also feature the multi screen functionality. Allowing users to divide their screen into different workstations, sorting programs and projects to increase their productivity with no additional software needed.

TOC is created using a manufacturing technique in which a hint of amber coloring is applied to the front of the translucent cabinet infusing its clean, glass-like finish with a deep ruby red hue. The slim panel and soft curvature of these monitors overall design combine to form an elegant and stylish aesthetic.

With our new Touch of Color monitors, Samsung maintains the industry standard for design and functionality, said Christopher Franey, Vice President, Marketing & Commercial Sales, Samsung Electronics America, Inc. Our monitors sleek, minimalist design and deep ruby red accent compliment stylish home and office environments alike. In developing the TOC monitors we did not compromise or sacrifice aesthetics for functionality but instead, achieved the best of both.

These high-end contemporary monitors are available for the following prices:

  • T190: ESP $259
  • T220: ESP $359
  • T240: ESP $499
  • T260: ESP $599

The T220 and T190 are currently available, while the T240 and T260 will be available at the end of July, both through Samsung resellers and distribution channels, which can be located by calling 1 -800-SAMSUNG or by visiting Samsung Power Partners receive special promotions, lead referrals, training and technical support, as well as collateral and marketing materials. To find out more about becoming a Samsung Power Partner visit

About Samsung Electronics America Information Technology Division

Samsungs Information Technology Division (ITD) markets a complete line of award-winning LCD Monitor products, including professional large format LCD and Plasma displays. ITD also markets an award-winning line of color and monochrome laser printers and multifunction devices, and the family of Samsung Q1 Ultra-Mobile Personal Computers (UMPC). Samsung ITD is committed to supporting the needs of its channel partners in the professional, commercial, corporate, and SOHO markets. Based in Irvine, California, ITD is a division of Samsung Electronics America (SEA), a U.S. subsidiary of Samsung Electronics Company, Ltd. (SEC). The SEA organization oversees the North American operations of Samsung including Samsung Telecommunications America, LP, Samsung Electronics Canada, Inc. and Samsung Electronics Mexico, Inc. Please visit for more information or call 1 -800-SAMSUNG.

About Samsung Electronics

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2007 consolidated sales of US$103.4 billion. Employing approximately 150,000 people in 134 offices in 62 countries, the company consists of five main business units: Digital Media Business, LCD Business, Semiconductor Business, Telecommunication Business and Digital Appliance Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit


Samsung Electronics America
Alice Collins, 949-975-7245
Information Technology Division
MWW Group for Samsung Electronics America
Deborah Vudhivadhana, 949-567-9298
Information Technology Division

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