Marvel Appoints Ira Rubenstein Executive Vice President of Its Newly Launched Global Digital Media Group

Seasoned New Media Executive to Oversee Development of Marvels Digital Distribution Strategy

NEW YORK--(BUSINESS WIRE)--Marvel Entertainment, Inc. (NYSE: MVL) has appointed Ira Rubenstein to the position of Executive Vice President of Marvels newly launched Global Digital Media Group. In this newly created position, Mr. Rubenstein will oversee Marvels digital distribution strategy across all media and platforms. Mr. Rubenstein will relocate to Marvels New York headquarters and report to John Turitzin, Executive Vice President, Office of the Chief Executive.

“An online pioneer and thought leader, Ira brings tremendous experience identifying and implementing industry leading digital entertainment initiatives. With his expertise, Ira will be instrumental in developing Marvel’s presence in the digital marketplace”

Mr. Rubenstein joins Marvel after more than 12 years with Sony, most recently as executive vice president of Sony Pictures Digital. His appointment reflects Marvels commitment to growth in the digital space. He will be responsible for developing and implementing the companys efforts to maximize the Marvel Universe across all digital media. He will look to extend the reach of Marvel properties into the digital marketplace by maximizing the potential of Marvels current proprietary digital consumer destinations -- Marvel.com, MarvelKids.com, and Marvel Digital Comics Unlimited as well as through digital video, animated content, mobile games, casual games and strategic partnerships.

An online pioneer and thought leader, Ira brings tremendous experience identifying and implementing industry leading digital entertainment initiatives. With his expertise, Ira will be instrumental in developing Marvels presence in the digital marketplace, said Mr. Turitzin.

With a world-renowned library of characters to tap into, I am very excited to join Marvel and ultimately develop valuable digital assets that resonate with consumers and beyond. This is a tremendous opportunity and I look forward to extending the reach of these iconic properties across a whole new Marvel universe, said Mr. Rubenstein.

Mr. Rubenstein has built a career on identifying and implementing new marketing and distribution tactics for entertainment properties through interactive, online and mobile initiatives. He was recently included on the highly regarded Digital 50 list, a distinction given to fifty new media innovators by The Producers Guild of Americas New Media Council. Recognition for his work also includes Webby Awards, a Mobie awards, a Gold Clio and several Key Art Awards.

As executive vice president of Sony Pictures Digital, Mr. Rubenstein was responsible for overseeing the divisions production efforts to extend Sony Pictures properties into the digital marketplace through SonyPictures.com, mobile games and personalization products, casual games, and innovative strategic partnerships. Mr. Rubenstein managed the digital growth of the studios most important brands including Wheel of Fortune and Jeopardy! leading the expansion of these properties into broadband, interactive television, mobile, and the PSP and PS3 platforms. In addition, Rubenstein oversaw production for all Sony Pictures properties breaking into the growing mobile marketplace, developing an array of successful mobile entertainment offerings including the award-winning Spider-Man 2: The Hero Returns and Ratchet and Clank: Going Mobile, as well as the first Movies for Mobile Phones on Memory Cards.

Also during his tenure at Sony, Mr. Rubenstein oversaw the establishment of Sony Pictures Digital Entertainments on-demand movie initiative, Movielink, to offer theatrically released motion pictures via digital delivery for broadband Internet users. Before the establishment of Sony Pictures Digital Entertainment, Mr. Rubenstein was vice president, marketing, Columbia TriStar Interactive. In this role, he managed the strategic implementation of media planning, promotional and creative advertising campaigns for more than 100 film sites. Before joining Columbia TriStar Interactive, Mr. Rubenstein served as manager of film research and new media for Twentieth Century Fox.

Mr. Rubenstein received a B.A. in Management Science from UC San Diego and is a graduate of the Peter Stark Producing Program at USC.

About Marvel Entertainment, Inc.

With a library of over 5,000 high-profile characters built over more than sixty years of comic book publishing, Marvel Entertainment, Inc. is one of the world's most prominent character-based entertainment companies. Marvel utilizes its character franchises in licensing, entertainment (via Marvel Studios), publishing (via Marvel Comics) and toys, with emphasis on feature films, DVD, consumer products, video games, action figures and role-playing toys, television and promotions. Marvel's strategy is to leverage its franchises in a growing array of opportunities around the world. For more information visit www.marvel.com.

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