Integrative Logic Selected for Cetaphil Website Creative and Technical Rebuild

ATLANTA--(BUSINESS WIRE)--Integrative Logic, a full-service, integrated database-marketing service provider based in Atlanta, today announced it was selected by Galderma Canada to renovate the www.cetaphil.ca brand site. The rebuilt website went live on April 16.

“The IL interactive team has really enjoyed working with Galderma Canada to accelerate their marketing momentum through the new Cetaphil.ca website”

This project is part of an ongoing, multifaceted interactive CRM and marketing relationship in which Integrative Logic provides analytical, marketing and strategy services for an array of Galderma USA brands. Integrative Logic leveraged creative assets and infrastructure from Galderma USA’s Cetaphil.com website for the improvement of Galderma Canada’s www.cetaphil.ca website, as well as developed new assets specific to Galderma’s Canadian markets.

“The IL interactive team has really enjoyed working with Galderma Canada to accelerate their marketing momentum through the new Cetaphil.ca website,” said John Gardner, president of Integrative Logic. “Our experience with Galderma USA has allowed us to effectively build a new site that will help support ongoing marketing efforts and allow Cetaphil’s Canadian customers to immediately engage with the brand.”

About Integrative Logic

Integrative Logic is an award-winning data-driven marketing group that helps drive new and repeat business by modifying customer behavior through multi-channel marketing programs. Based in Atlanta, Integrative Logic integrates the use of data analytics with cutting-edge technology and top-notch creative expertise to increase sales and brand loyalty. Integrative Logic has proven to be an innovative partner for clients across retail, travel and hospitality, pharmaceutical and financial services sectors. Client partners include: Belk, BioGuard, Cetaphil, Differin, Galderma, Goody's Family Clothing, Hertz, Herschend Family Entertainment, Lane Bryant, Marriott and Renaissance Caribbean and Mexico Resorts and Hotels, New South Federal Savings Bank, The Bon-Ton Stores, Inc., Stein Mart, The Sky Lodge and UmbrellaBank.com. For more information contact Hunter Shepherd at 678.638.2615 or visit www.integrativelogic.com.

About Galderma Canada

Galderma Canada, the manufacturer of Cetaphil, is part of a global, research-based pharmaceutical company with its Canadian headquarters located in Thornhill, Ontario. The company is recognized as having the world’s largest research and development program dedicated to dermatology and holds more than 500 patents world-wide. Galderma has subsidiaries in Europe, the Middle East, Africa, North America, Latin America, Austral Asia and Japan. Founded in 1991, Galderma Canada markets innovative prescription and non-prescription dermatological products across Canada.