The Knot Unveils Annual Real Weddings Survey Results
Largest-of-Its-Kind Survey of 20,000+ Recently Wed Couples Reveals Unparalleled Insight into the Bridal Consumer, from Spending Patterns to Style Preferences
Results Generate Best of Weddings Magazine, a By-Brides-for-Brides Guide to the Best Wedding Venues, Vendors, and Businesses in 40 US Cities
NEW YORK--(BUSINESS WIRE)--The Knot Inc. (NASDAQ: KNOT), the owners of The Knot Wedding Network (which includes the Internet’s most-trafficked wedding websites and communities TheKnot.com and WeddingChannel.com,) conducted a massive survey in 2007 to capture detailed feedback on wedding spending, style preferences, event characteristics, and other key information related to the bridal demographic.
“formal/black tie, down from 42% in 2006.”
The survey, administered by Harris Interactive, is the second annual Real Weddings Survey conducted by The Knot Inc. It polled nearly 22,000 individuals—of mixed ethnicities, income, and education levels—across 50 US states, making it the largest survey of its kind ever.
WEDDING SPENDING:,COUPLES ALLOT BULK OF BUDGET TO RECEPTION, AND COUPLES CONTRIBUTE AS MUCH AS BRIDE’S PARENTS, AND CAKE SPENDING INCREASES SIGNIFICANTLY
WEDDING STYLE & TRENDS: SEMIFORMAL WEDDINGS ARE THE RAGE, AND BRIDES ARE HEADING TO ALTAR FASTER
DESTINATION WEDDINGS: COUPLES ARE TRAVELING TO TIE THE KNOT, BUT NOT NECESSARILY LEAVING THE COUNTRY
PHOTOGRAPHY: PHOTOGRAPHY GOES DIGITAL AND COSTS GO UP
MUSIC & ENTERTAINMENT
Top reception band and music style choices in 2007 were rock-and-roll/Motown (37%) and big band/swing/jazz (21%).
In addition to general wedding questions, newlyweds were asked to rate their local wedding vendors on multiple criteria, from creativity to professionalism, and to comment on their experiences. The resulting ratings and detailed feedback were aggregated by the editors of The Knot to create a one-of-a-kind publication, highlighting the best wedding resources in each region according to local brides: The Knot Best of Weddings Magazine, now available on newsstands nationwide.
For more statistics, please contact firstname.lastname@example.org.
The Knot Best of Weddings magazine is available for $9.99 on newsstands and in major bookstores nationwide, and at TheKnot.com/shop. To speak with an editor or with brides in your area, please contact The Knot Press Office at email@example.com. High-resolution photos and visuals can be provided electronically or through the mail.
About The Knot Inc.
The Knot Inc. (NASDAQ: KNOT, www.theknot.com) is a leading lifestage media company. The Company's flagship brand, The Knot, is the nation's leading wedding resource, reaching well over one million engaged couples each year through the #1 wedding website TheKnot.com, The Knot Wedding magazines, The Knot books (published by Random House and Chronicle), and several television series bearing The Knot name (on Style Network, Oxygen, and Comcast). The Nest focuses on the newlywed-to-pregnancy lifestage with the popular lifestyle website TheNest.com, a home décor book series with Clarkson Potter, The Nest magazine, and baby offshoot TheNestBaby.com and The Bump. Also under The Knot Inc. umbrella are e-commerce and service sites for weddings (WeddingChannel.com, ShopforWeddings.com, WedORama.com, GiftRegistryLocator.com); party planning site PartySpot.com; teen-oriented PromSpot.com; online personals site GreatBoyfriends.com; and local baby services and community site Lilaguide.com. The Knot Inc. is based in New York and has several other offices across the country.