Alien Technology® Demonstrates RFID Technology Advances for New Applications at RFID Journal Live Conference in Las Vegas, April 16-18

MORGAN HILL, Calif.--(BUSINESS WIRE)--Alien Technology, a leader in Radio Frequency Identification (RFID) Ultra High Frequency (UHF) products and services, today announced its technology and application demonstration program at the RFID Journal Live conference taking place April 16 through April 18 in Las Vegas at the Venetian Resort Hotel.

As a premium sponsor of RFID Journal Live, Alien will demonstrate new technology advances in booth #243 and host application sessions at the RFID Momentum Pavilion at booth #242. In addition, Alien will deliver a general session keynote on April 17, along with 2 breakout speaker sessions on April 17 and 18.

Intelligent Tag Radar™

At the conference, Alien will showcase a live demonstration of its new Intelligent Tag Radar (ITR) reader firmware functionality, developed for its ALR-9900, ALR-9800 and ALR-8800 Enterprise-Class reader platform. ITR provides information about the velocity and position of tags, in addition to the contents of tag memory. This enables the RFID system to enhance foundational applications of RFID, and will open up new applications and sources of ROI for users. Within Alien’s Intelligent Tag Radar reader platform, is ITR-Singulation™, a feature enabling the reader to easily discriminate amongst adjacent tagged objects on a conveyor such as items, cases or airline baggage. This is accomplished using Alien’s standard EPC Gen 2 passive tags and readers without the need for specialized antennas, sensors, or near-field equipment. Later this year, Alien will announce availability of its ITR platform. ITR includes: ITR-Singulation, ITR-Velocity™, ITR-Directionality™ and ITR-Range™. The ITR-Singulation demonstration can be seen at Alien’s booth #243.

“User surveys and interviews indicate that companies in industries ranging from retail to health care are enjoying significant business benefits from RFID, and seeking opportunities to expand those benefits,” said Michael Dortch, senior analyst, Aberdeen Group. “Technology advancements such as Alien's ITR and H3 ICs give solution builders more options to deliver new offerings and features that can help users realize more and better bottom-line benefits from their RFID investments.”

Alien H3 Integrated Circuit (IC) for Passive Tags

Earlier this month, Alien Technology announced sampling of its new high-performance H3 IC with extended memory and unique authentication security features. The new Alien H3 IC supports various memory configurations, enabling up to 496-bits of EPC data and up to 512-bits of user memory. The H3 IC is an optimal choice for applications such as: airline baggage; pharmaceutical drugs; secure access; e-passports; brand authentication and tracking of high-value assets and items, such as electronics, or wines and spirits. The capabilities of the new H3 chip can be seen at Alien’s booth #243.

“Alien continues to lead the industry with new RFID technology advances for passive IC’s, tags and readers,” said George Everhart, CEO of Alien Technology. “With our product advances, partners can overcome common challenges for RFID adoption, and bring business benefits and return on investment to their customers within six to twelve months of implementation.”

Speaker sessions

• George Everhart, CEO, will deliver his keynote “RFID Adoption for Emerging Markets & Applications” at 4:30 p.m. on April 17.
• Scot Stelter, director of reader product marketing, will host a breakout session on “Improving Airline Customer Service with RFID for Baggage Tracking” at 12:20 p.m. on April 17 - along with Mary Ann Allen from George Schmitt & Company.
• Victor Vega, director of tag product marketing, will present “RFID as anti-counterfeit measure” at 12:00 p.m. on April 18.

RFID Momentum Pavilion (booth #242)

The RFID Momentum Pavilion will feature case studies from real-world implementations by leading companies in the industry with focus on baggage handling, brand authentication, pharmaceutical, government, retail, supply chain and asset tracking. Presenting at the pavilion are speakers from: Daisy Brand; File Trail; George Schmitt & Co.; Rush Tracking; Quatrotec Inc; Secure Symbology Inc.; Strongtech; Xterprise; and 5Stat. Presentations will begin at 11 a.m. on April 17 and April 18, and there will be an attendee prize drawing at the end of the last session on both days.

See new RFID technology advances and meet the Alien team at booth #243 or visit the RFID Momentum Pavilion at booth #242. Alien is hosting meetings with analysts and media at Bassano 2705 at the Venetian Resort Hotel. For more information about Alien Technology at RFID Journal Live in Las Vegas, please go to www.alientechnology.com/.

About Alien Technology

Founded in 1994, Alien Technology is a leading technology and product provider of UHF Radio Frequency Identification (RFID) Integrated Circuits (IC), tags, readers and professional services. Alien Gen 2 products, along with software solutions from partners, help solve business problems for customers to improve productivity, processes, security and asset tracking for closed-loop and supply chain systems. These solutions are currently implemented in industries such as consumer packaged goods, retail, manufacturing, transportation, airports and cargo logistics, government and defense, and more. Alien’s patented Fluidic Self Assembly (FSA^TM) technology and related proprietary manufacturing processes are designed to enable the manufacture of high volume, low-cost RFID tags. Quatrotec, Inc., a wholly owned subsidiary of Alien Technology, is a specialized professional services and technology firm that provides complete solutions to meet the sophisticated requirements of the transportation industry. Alien’s facilities include corporate headquarters in Morgan Hill, CA; RFID tag manufacturing facility in Fargo, ND; the Alien RFID Solutions Center in Dayton, OH; Quatrotec’s offices at the San Francisco International Airport (SFO); and sales offices in the US, Europe and Asia. Alien is a member of EPCglobal. For more information please visit www.alientechnology.com.

Alien, Alien Technology, the Alien logo, Higgs, Intelligent Tag Radar, ITR-Singulation, ITR-Range, ITR-Directionality, ITR-Velocity, and FSA, are trademarks or registered trademarks of Alien Technology Corporation in the United States and other countries. Copyright 2008 Alien Technology Corporation. All rights reserved.