Panache Supports Interactive Advertising Delivery on the New Adobe Media Player

LOS ANGELES--(BUSINESS WIRE)--Panache, the video advertising delivery-platform pioneer, today announced its support for Adobe® Media Player, the innovative new cross-platform player from Adobe. By collaborating with Adobe, Panache is working to give publishers the freedom and flexibility to deliver creative and lucrative advertising on Adobe Media Player.

“Video content owners looking to monetize their content with advertising can really benefit from the combination of Adobe Media Player and Panache’s solutions.”

Using Panache’s simple visual tools, video publishers can now create new ad avails and deliver advertising directly into programming on Adobe Media Player.

“Panache provides a simple automated solution for advertisers to add dynamic advertising into video content delivered through the Adobe Media Player,” said Ashley Still, senior product manager at Adobe. “Video content owners looking to monetize their content with advertising can really benefit from the combination of Adobe Media Player and Panache’s solutions.”

Panache’s patent-pending technology connects video publishers, advertisers, and ad networks through an innovative media mapping technology that enables delivery of all ad formats into video on the Web, television, IPTV, and Internet-connected players. With one solution, Panache simplifies technical and operational complexity and helps monetize video regardless of distribution channel or technology environment.

“We are excited to provide a solution that eliminates the need to manually code AMOD (SMIL) playlists so publishers can easily add advertising to their content on Adobe Media Player as well as into SWF-based video players,” said Steve Robinson, Panache president. “Adobe Media Player is clearly the future of making the best content available, allowing consumers to subscribe to this content and watch it whenever they want, whether on the computer or plugged into the living room screen. It’s DVR meets Internet with portability. As an Adobe Media Player user, my cable subscription dependency is challenged,” he added.

The Panache product offering was conceived with industry-standard Adobe Flash technologies in mind, and works with ActionScript 2, ActionScript 3, and Adobe Flex® in addition to Adobe Media Player.

About Panache

Founded in 2006, Panache is a privately held company headquartered in Los Angeles. The Panache technology enables Internet video sites and networks to dynamically deliver any ad format directly into video content from a third-party ad server or ad network. Ad formats can be generated and delivered to viewers based on profiling and behavioral targeting, resulting in a highly customized experience for the user and a highly scalable model for the video publisher. With Panache, ad formats are completely detached from the video player, allowing publishers to create and deploy new advertising formats in minutes without engineering resources. Panache’s patent-pending solution makes it easy to deliver advanced interactive advertising to all video-distribution channels, including broadband, television, IPTV and other emerging technologies.

For more information, visit http://www.panachetech.com