.FOX Networks Acquires Majority Stake in Online Video Network utarget to Expand Opportunities for Online Advertising Worldwide

LOS ANGELES--(BUSINESS WIRE)--.FOX Networks, the leading international ad network operated by Fox International Channels, announced today the acquisition of a majority stake in utarget, a European ad network that specializes in high-impact formats such as online video and subsites. The unit, which will be rebranded utarget.Fox, owns the UK’s leading Premium Video Advertising Network of 630+ top-tier UK websites. The new unit will work with the Fox Interactive Media Audience Network to pursue network advertising relationships with News Corp sites and other third parties, further bolstering News Corporation’s efforts in the online advertising space.

The acquisition will enable .FOX Networks, the year old unit which focuses on providing quality inventory to advertisers outside the U.S., to provide News Corp owned sites, third party publishers and advertisers additional opportunities for video ads of any length, targeted demographically or contextually. Specializing in high impact subsites (also referred to as a BPU or banner-pop-under), the London–based utarget, founded by CEO Phil Cooper, pioneered a self-launching video player window that starts playing an ad automatically only once the window comes into focus.

utarget’s unique video format can accommodate spots of any length in contrast to the :15 and :20 second pre-rolls usually placed on premium video; it is always brand safe as the spot does not share the browser window with any other content; it does not interrupt the user’s experience and can be followed by a call to action. It greatly expands the available video inventory by including websites that don’t necessarily have video content. In addition, utarget also offers traditional pre-roll ads, contextually-targeted subsites and mobile video ads.

"FIC's television sales teams, which represent .FOX Networks around the world, are known for measurable brand solutions. With utarget.Fox, we can now offer innovative, brand-safe online video formats that advertisers can plan jointly with their TV buys,” said Hernan Lopez, President of .FOX Networks and COO of Fox International Channels. “At the same time, the combination will add value to publishers, by giving them access to FIC's and .FOX's international advertiser base even if they don't have video content."

utarget’s video products will be offered by .FOX and Fox International Channels’ online and television sales teams in 33 offices in Europe, Latin America and Asia, on a global, regional, multi-territory or local basis. FIC will market the products in terms that are familiar to both digital and television planners, leveraging the News Corporation television property relationships.

Phil Cooper, who will stay on as CEO of utarget, said, “We are very excited about the prospect of expanding the reach of utarget’s technology worldwide by taking advantage of News Corporation’s global reach as one of the world’s preeminent media organizations. The time is right to realize the exceptional opportunities coming from the convergence of TV and the Internet.”

.FOX Networks has offices in the Americas (Miami, servicing the US Hispanic and pan-Latin American advertisers; Mexico, Sao Paulo, Buenos Aires, Santiago, Caracas, Bogota, Guatemala), Europe (London, Paris, Madrid, Hamburg, Milan, Rome, Istanbul) and Asia (Tokyo and Singapore). In addition, FIC also has direct television sales teams in most of those locations plus Lisbon, Sophia, Amsterdam, Copenhagen, Moscow, Hong Kong, New Delhi, Mumbai, Bangalore, Kolkatta, Seoul, Beijing, Shangai, Taipei, Dubai and Sydney.

Notes to Editors:

About utarget:

utarget.Fox operates the UK’s leading Premium Video Advertising Network of 630+ top-tier UK sites. Established in 2000 as a specialist ad network, utarget concentrates on “high-impact” ad formats such as Classic Subsites, Contextual Subsites, Pre-Roll, TV Subsites and Mobile Video. For more information, visit www.utarget.co.uk.

About .FOX Networks:

.FOX Networks, a unit of Fox International Channels, delivers globally, servicing locally, allowing access for the first time to the quality inventory of one of the world’s largest media owners, News Corporation, and premium third party publishers. .FOX Networks provides online display, online video and mobile products for predominately branding international advertisers who also require a degree of performance, in addition to the needs of pure direct marketers. By the end of 2008, .FOX Networks will be the largest network in terms of global coverage with over 20 countries in operation. For more information, go to www.foxnetworks.com.

About Fox International Channels:

Fox International Channels (FIC), a unit of Fox Entertainment Group, is the wholly-owned global pay television subsidiary of News Corporation. FIC develops and distributes wholly- and majority-owned entertainment, factual, sports and movie channels in virtually all markets across Europe, Latin America, Asia and Africa. Using a variety of strong brands, FIC broadcasts over 90 television services in 29 languages. These networks and their related mobile, non-linear and high-definition extensions, reach over 100 million subscribing households, making the division one of the most penetrated and diverse operations in the television industry.

News Corporation (NYSE:NWS) (NYSE:NWS.A) (ASX:NWS) (ASX:NWSLV) had total assets as of December 31, 2007 of approximately US$69 billion and total annual revenues of approximately US$31 billion. News Corporation is a diversified entertainment company with operations in eight industry segments: filmed entertainment; television; cable network programming; direct broadcast satellite television; magazines and inserts; newspapers and information services; book publishing; and other. The activities of News Corporation are conducted principally in the United States, Continental Europe, the United Kingdom, Australia, Asia and the Pacific Basin.