WebTrends Open Architecture Enables Partners to Help Customers Discover Key Web Analytics Traffic Changes in Real Time

PORTLAND, Ore.--(BUSINESS WIRE)--WebTrends Inc., a leading provider of Web analytics and online marketing solutions, today announced that they have expanded their strategic partnership with Technology Leaders (TL), the world’s most experienced web analytics consulting company, to offer WebTrends customers ALERT, a powerful analytics alerting and monitoring product that delivers real-time alerts via email as well as the ability to quickly locate the most dynamic reports. This new offering is a result of the evolution of WebTrends’ partnership with Technology Leaders since 2003. “We are very excited about this new offering from our long-time partner Technology Leaders. By leveraging our open architecture, using ODBC and web services, the most dynamic data available can be delivered via email alerts. Analysts can significantly cut the time they spend hunting for relevant data, spend more time acting on new and important trends,” said Barry Parshall, WebTrends Director of Product Management. “ALERT is available immediately and integrates with both On Demand and software versions of WebTrends.”

“Our ALERT product innovates the way customers interact with WebTrends reporting,” said Andrew Edwards, a Managing Partner at Technology Leaders. “ALERT gives you the news about your analytics. Using ALERT with WebTrends, a customer can receive emails about reports that have changed from their historical norms; then jump quickly to the most dynamic reports in WebTrends. They can adjust the sensitivity of the alerting function. Perhaps most importantly, they can locate new trends otherwise hidden from typical dashboards and ‘top pages’ reporting.”

Rand Schulman, a Board member at Technology Leaders adds, “I've been a senior executive at a number of major vendors--including WebTrends, WebSideStory and KeyLime--and it’s been clear for many years that the industry has been looking for a product like ALERT."

ALERT is currently in use by a number of WebTrends customers including Motorcycle USA. Jason Miller, VP of Technology at Motorcycle USA said, “We process over 100,000 data points a day with WebTrends. ALERT helps us focus on what’s important, rather than needing to spend valuable time looking for it.”

About WebTrends Inc.

WebTrends provides Web analytics and online marketing solutions to optimize marketing campaigns and customer engagement. WebTrends Marketing Lab delivers the industry’s most recognized analytics, SEM, and visitor intelligence solutions to enable companies to understand their customers, drive customer engagement, and enhance marketing and brand awareness. Thousands of leading global organizations, including General Mills, HSBC, Microsoft, Reuters and Ticketmaster have chosen WebTrends business solutions and client services expertise to optimize their customers’ online experience.

For more information, visit: www.webtrends.com.

About Technology Leaders

Technology Leaders is the world’s most experienced web analytics consulting company. By discovering the most pressing needs of analytics users, Technology Leaders created Technology Leaders Alert, an on-demand service that allows analysts to discover key traffic changes in real-time. Technology Leaders’ products and services drive shareholder value by maximizing the role of analytics in making critical marketing and business decisions. Technology Leaders is headquartered in New York, NY. For more information visit www.technologyleaders.com.

WebTrends is a registered trademark of WebTrends Inc. in the United States and other countries. All other trademarks and registered trademarks are the properties of their respective owners.