matchmine Goes Live with Fuzz and FilmCrave, Delivering on the Promise of Portable Personalization

NEEDHAM, Mass.--(BUSINESS WIRE)--matchmine™ today announced that the first two partners in the MatchKey Partner Network have gone live with the matchmine Media Discovery Platform™. Fuzz.com, a music company providing a bold new solution to connect artists and fans, and FilmCrave.com, a social utility revolving around movie reviews, are leveraging the platform to empower users to discover content they love based upon the MatchKey™, a sophisticated digital representation of a user’s personal interests and tastes across multiple media types.

“Fuzz is committed to helping transform the music industry by connecting musicians and fans directly to promote, discover, and listen to music. With our active community of independent artists and fans from around the world, discovery of new music is vital”

In addition, the company also announced enhancements to the matchmine Media Discovery Platform, including easier widget-like partner implementation, improved discovery algorithms and the ability to store MatchKeys online. The most significant of these improvements is the ability for users to create, manage and access their MatchKey online, eliminating the need for downloadable software of any kind. Now, by enabling users to store their preferences securely and anonymously on the Web, the MatchKey makes it almost effortless for users to instantly share their unique tastes and preferences with each matchmine partner site they visit and instantly discover content just for them. With each use, the MatchKey learns and evolves preferences across media types, providing a richer, more intuitive discovery experience for the user.

“Going live with Fuzz and FilmCrave represents a major step towards revolutionizing the way people discover content they love on the Web. They are the first of many matchmine partners who believe there is a better way to help consumers discover new and engaging content,” said Mike Troiano, CEO of matchmine. “These significant changes to the discovery platform and the online MatchKey have been driven entirely by the invaluable partner and user feedback we’ve gotten since DEMO. We’ve now made it even easier for consumers to take ownership of their preferences, to share them anonymously with whomever they want, and for publishers all over the Web to learn from this data to further enhance the discovery experience for users.”

Fuzz and FilmCrave are the first two matchmine partners to go live with the matchmine Media Discovery Platform, empowering users to actively discover new and engaging content tailored to their unique preferences. The matchmine ability to leverage each visitor’s unique preferences across multiple sites and media types enables Fuzz and FilmCrave to deliver a stronger, more engaging experience for their users. Through this enhanced user experience, matchmine delivers more relevancy, site stickiness and long-term user engagement to its partners.

“Fuzz is committed to helping transform the music industry by connecting musicians and fans directly to promote, discover, and listen to music. With our active community of independent artists and fans from around the world, discovery of new music is vital,” said Jeff Yasuda, CEO Fuzz.com. “matchmine uniquely understands not only what our users love, but why they love it, and leads them to better discovery of new music and artists. We're excited to provide this service to our community.”

Alex Olson, co-founder of FilmCrave.com, added, “Each member of our community has unique tastes in not only movies, but a variety of media types. Because of how matchmine understands preferences across different media types as it correlates to our members tastes in movies, FilmCrave is able to provide individual members with movie recommendations unmatched in quality based not only on their interaction with us, but other sites as well.”

Setting the Standard for Discovery

As the amount of digital content grows exponentially, consumers are faced with a flood of information and media, making the discovery of content they’ll love more and more difficult. To date, most efforts to help consumers sift through the considerable clutter consist of rudimentary recommendation systems or discovery services that require extensive training by the user to receive recommendations. matchmine removes the need for rating hundreds of content items across the web by empowering users to save their preferences across any media type in a MatchKey. The MatchKey contains no personally identifiable information, providing a safe and easily accessible vault of a user’s personal tastes in one place.

The MatchKey’s ability to discern a user’s likes and dislikes across multiple media types delivers an effective way for partners to help users discover new and engaging content – surfacing media and content they didn’t know they wanted until the moment they saw it. Each visitor’s MatchKey is as unique as their DNA, providing cross-media type insight into exactly what they like and dislike, enabling partners to dig deeper into their catalog and deliver a better recommendation experience that serves up the perfect content for each user every time.

matchmine has added several enhancements to its Media Discovery Platform, including:

• New Hosted MatchKey – Based on partner and user feedback, the MatchKey can now be stored online, providing new levels of portability and personalization. With preferences safely stored online, users are able to share them effortlessly with Web sites of their choosing, enhancing the quality of recommendations and discoveries they’re offered.
• Enhanced Discovery – matchmine has fine-tuned the underlying algorithms that power discovery, enabling partners to go deeper into their content catalog and provide an engaging and uniquely personalized experience to every user.
• Easier Implementation – matchmine has made it even easier for partners to implement the media discovery platform by offering choice of implementation including an easy-to-deploy widget and a flexible API.
• MatchKey.com – Users can now create, store and manage their MatchKey at MatchKey.com, making it more convenient for them to use their MatchKey anywhere.

For more information about matchmine or the MatchKey Partner Network, please visit www.matchmine.com. To create a MatchKey, or to learn more about it, please visit www.matchkey.com.

About Fuzz

Fuzz.com integrates a powerful promotional platform and a content-rich interactive community that engages musicians and fans to promote, discover, share, buy, and sell music. Fuzz provides value to musicians, labels, booking agents, and managers at all levels by facilitating music sales, fan interaction, and efficient management of their business. For fans, Fuzz provides daily news, reviews, and interviews through The Fix, its online editorial presence. Through Fuzz Local, fans are updated daily on shows and important topics in their local scene. Founded on artist-friendly practices, Fuzz is driven by a team of veteran recording artists, touring musicians, entrepreneurs, and music and technology leaders. For more information, please visit www.fuzz.com.

About FilmCrave

FilmCrave.com is a unique social networking site dedicated to movies and movie lovers. As a niche based social media site, they allow users to create top movie lists and write movie reviews - while at the same time integrating with social networking functions. Members are easily able to make friends by commenting on their profile, discussing their reviews, and browsing the latest movie reviews, movie trailers, and movie lists. The website is designed with both intuitive member usability and compliant adverting standards. FilmCrave is the perfect blend of rich, user functionality and descriptive, helpful movie interaction. FilmCrave (owned and operated by ImaJAN Media, LLC) is privately-held and located in Lee's Summit, MO.

About matchmine LLC

matchmine LLC is the media discovery company that delivers personalized recommendations for movies, music and other online content anywhere on the Web. matchmine lets users easily create, store, and evolve a sophisticated digital representation of their personal interests and tastes online, called a MatchKey™. Users can share their MatchKey with any member of the rapidly expanding MatchKey Partner Network. MatchKey partners leverage the matchmine Media Discovery Platform and each user’s MatchKey to present video, audio and textual content precisely matched to that user’s unique preferences. The matchmine patent-pending technology delivers better recommendations based on a broader and deeper understanding of an individual user’s preferences across sites, media types and devices. matchmine is privately-held and headquartered in Needham, Mass, please visit www.matchmine.com to learn more.