Leap Launches First Advanced Wireless Services (AWS) Market with Full Capacity Retail and Network Introduction of Cricket Unlimited Wireless Service to Oklahoma City
Cricket Comes to Market with Variety of AWS Devices; Oklahoma City Launch Kicks Off Major Growth Phase for Company
SAN DIEGO--(BUSINESS WIRE)--Leap Wireless International, Inc. (NASDAQ:LEAP), the parent company of Cricket Communications, Inc., a leading provider of innovative and value-driven wireless communications services, today announced that Cricket will offer its unlimited wireless services in Oklahoma City beginning April 8, 2008. Oklahoma City, which is the first of Cricket market to operate on the Advanced Wireless Services (AWS) spectrum band, includes approximately 1.1 million new covered POPs, bringing Cricket’s national covered POPs to approximately 55.1 million.
“With the launch of Oklahoma City, we are entering what we believe to be another major growth phase for our business”
At launch, Cricket service will be available through five direct Cricket retail stores, 58 voice and wireless internet indirect stores, and five wireless Internet-only stores in the Oklahoma City area and online at www.mycricket.com. In addition, Cricket’s network consisting of 98 cell sites will be fully operational at launch covering the sprawling Oklahoma City area including the cities of Norman, Guthrie and Shawnee and linking with the existing Tulsa market to create one large Oklahoma calling area.
"With the launch of Oklahoma City, we are entering what we believe to be another major growth phase for our business,” said Doug Hutcheson, president and chief executive officer at Leap. “The AWS spectrum that we acquired in 2006 from the FCC enables us to again double the size of our Cricket footprint and covered POPs. By launching in Oklahoma City, we are bringing Cricket to a whole new group of people whom we believe will greatly benefit from our high-value unlimited wireless services.
Plus, we are launching with several new AWS handsets and a data device, which we believe will appeal to a wide variety of customers.”
Cricket rate plans range from $35 to $60 a month, and include unlimited anytime minutes, unlimited U.S. long distance, unlimited text and picture messaging, unlimited international text, unlimited Mobile Web, unlimited directory assistance and nationwide roaming minutes. Cricket Wireless Internet Service will also be available in Oklahoma City, allowing customers unlimited wireless internet service for one low, flat rate with no long-term commitments or credit checks. Cricket Wireless Internet Service will be available for $40 a month, customers who also have Cricket mobile phone service receive a $5 discount and pay just $35 monthly.
Cricket is launching its Cricket service in Oklahoma City with a variety of AWS wireless devices including the Samsung MyShotTM camera phone, Samsung SpexTM and UTStarcom 7126 mobile phones, as well as the UTStarcom UM100C wireless modem.
Leap provides innovative, high-value wireless services to a fast-growing, young and ethnically diverse customer base. With the value of unlimited wireless services as the foundation of its business, Leap pioneered both the Cricket(R) and Jump(R) Mobile services. The Company and its joint ventures now operate in 23 states and hold licenses in 35 of the top 50 U.S. markets. Through its affordable, flat-rate service plans, Cricket offers customers a choice of unlimited voice, text, data and mobile Web services. Jump Mobile is a unique prepaid wireless service designed for the mobile-dependent, urban youth market. Headquartered in San Diego, Calif., Leap is traded on the NASDAQ Global Select Market under the ticker symbol "LEAP." For more information, please visit www.leapwireless.com.