HOT PROPERTIES: AdweekMedia Announces 28th Annual ``Hot List''

The Economist Rockets to No. 1 Spot and Earns Dual Honors with ``Executive Team of the Year'' Award

Womens Lifestyle Publications Continue to Dominate and New Condé Nast Title Nabs ``Startup of the Year'' Award

NEW YORK--(BUSINESS WIRE)--For the first time ever, global news and business bible The Economist shoots to the No.1 spot on AdweekMedias annual Hot List. Released today, the highly anticipated Hot List honors the publications and creative talents that keep consumers coming back to the newsstands. Leaping from its No. 10 rank last year, The Economist marks the biggest jump on the list and proves that news and business titles remain contenders in a market dominated by womens lifestyle titles.

“Posting enviable advertising and circulation growth, The Economist’s No. 1 ranking on this year’s ‘Hot List’ is a clear indication of the continued relevance and appeal of news and business publications despite the dominance of women’s lifestyle, fashion and beauty titles”

Now in its 28th year, the complete Hot List is available in the March 31st issues of Adweek, Mediaweek and Brandweek and online at www.adweek.com, www.mediaweek.com and www.brandweek.com.

The Economist earns dual honors this year as publisher Paul Rossi and editor John Micklethwait take home the Executive Team of the Year award. As other news and business titles struggle to maintain the bottom line, The Economist jumped ahead of the pack under Rossi and Micklethwaits innovative guidance. With its monumental ad and circulation momentum, the iconic title has established itself as a thought-provoking, global power player that is a must-read for industry leaders.

Posting enviable advertising and circulation growth, The Economists No. 1 ranking on this years Hot List is a clear indication of the continued relevance and appeal of news and business publications despite the dominance of womens lifestyle, fashion and beauty titles, says Tony Case, editor, AdweekMedia special reports.

The heat is on among the mens lifestyle titles as Mens Health editor David Zinczenko takes home the Editor of the Year award, and Mens Vogue nabs Startup of the Year. Enjoying remarkable success out of the gate, Mens Vogue proves its page-turning status with snappy service elements, provocative covers (sporting such high profile figures as Tony Blair and Barack Obama) and luxe advertisers.

As much a part of New York City as pretzel vendors and the Chrysler Building, New York magazine earns the accolade Design Team of the Year for its creative output. Publisher Larry Burstein keeps netting brands seeking the ephemeral cool factor, as editor Adam Moss has established the book as a pop culture touchstone. Earning an impressive total of five Ellie Awards in 2007, New York is the Citys dominant go-to guide for news and culture.

Time Inc.s People.com is the recipient of AdweekMedias first ever Magazine Web Site of the Year award. Despite considerable competition from the celeb-centric blogosphere and an array of newer players chasing celebrity triumphs and scandals, People.com is one of the most trafficked magazine generated sites, growing its audience by an eye-popping 48% in 2007 and totaling 6.3 million monthly unique users. On par with the online extensions of Time and Newsweek, People.coms amazing growth comes directly from its right from the medium editorial approach and surging advertiser support under the guidance of People.com editor in chief Mark Golin and president of People Digital, Fran Hauser.

AdweekMedias 2008 Hot List

Title

 

Circulation

 

Advertising Revenues

1. The Economist 720,882 +24%
2. Real Simple 1,986,605 +22.8%
3. Harpers Bazaar 729,767 +26.8%
4. More 1,265,999 +25.4%
5. Vogue 1,273,546 +10%
6. Glamour 2,353,854 +18.2%
7. Family Circle 4,011,530 +17%
8. Martha Stewart Living 2,021,934 +24%
9. Condé Nast Traveler 819,683 +22%
10. New York 429,116 +16.3%

Selection to AdweekMedias annual Hot List is based on several factors, including: ad page and revenue gains; performance within a magazines competitive category; circulation gains; interviews with media buyers and consultants, and AdweekMedias own editorial judgment. Magazines must have at least $50 million in advertising revenue and publish 10 issues or more annually.

AdweekMedias 2008 10 Under 50 List

AdweekMedia also released its 10 Under 50 List, which highlights the top magazines with under $50 million in annual revenue.

Title

 

Circulation

 

Advertising Revenues

1. Womens Health 907,838 +145.6%
2. BestLife 496,053 +61.1%
3. Mens Vogue 336,189 +122%
4. Cookie 436,197 +95.9%
5. Everyday Food 918,946 +25.9%
6. All You 843,874 +46.5%
7. Fast Company 749,095 +26.3%
8. Veranda 470,449 +15.2%
9. National Geographic Traveler 738,907 +19.6%
10. Bicycling 416,706 +12.3%

Returning titles from last year are The Economist, Real Simple, More, Glamour and Martha Stewart Living. The company holding the most titles on the lists is Condé Nast with a total of five honored publications: Vogue, Glamour, Condé Nast Traveler, Cookie, and Mens Vogue. Following in a close second place is Rodale with its three titles: Womens Health, BestLife and Bicycling.

About AdweekMedia:

AdweekMedia is the premier information source for media, advertising and marketing industry news and analysis, providing an integrated product portfolio led by trusted brands Adweek, Mediaweek and Brandweek. Industry professionals in all stages of their careers turn to AdweekMedias digital and print properties, and leading executive conferences, for trusted content and interactive programs tailored to better serve their customers, build their network, and advance their market knowledge.

AdweekMedia is owned by Nielsen Business Media, part of The Nielsen Company, a global information and media company.

Contacts

For AdweekMedia
Catherine Lewis, 212-255-8455
Catherine@rosengrouppr.com

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