HOT PROPERTIES: AdweekMedia Announces 28th Annual ``Hot List''
The Economist Rockets to No. 1 Spot and Earns Dual Honors with ``Executive Team of the Year'' Award
Women’s Lifestyle Publications Continue to Dominate and New Condé Nast Title Nabs ``Startup of the Year'' Award
NEW YORK--(BUSINESS WIRE)--For the first time ever, global news and business bible The Economist shoots to the No.1 spot on AdweekMedia’s annual “Hot List.” Released today, the highly anticipated “Hot List” honors the publications and creative talents that keep consumers coming back to the newsstands. Leaping from its No. 10 rank last year, The Economist marks the biggest jump on the list and proves that news and business titles remain contenders in a market dominated by women’s lifestyle titles.
“Posting enviable advertising and circulation growth, The Economist’s No. 1 ranking on this year’s ‘Hot List’ is a clear indication of the continued relevance and appeal of news and business publications despite the dominance of women’s lifestyle, fashion and beauty titles”
The Economist earns dual honors this year as publisher Paul Rossi and editor John Micklethwait take home the “Executive Team of the Year” award. As other news and business titles struggle to maintain the bottom line, The Economist jumped ahead of the pack under Rossi and Micklethwait’s innovative guidance. With its monumental ad and circulation momentum, the iconic title has established itself as a thought-provoking, global power player that is a must-read for industry leaders.
“Posting enviable advertising and circulation growth, The Economist’s No. 1 ranking on this year’s ‘Hot List’ is a clear indication of the continued relevance and appeal of news and business publications despite the dominance of women’s lifestyle, fashion and beauty titles,” says Tony Case, editor, AdweekMedia special reports.
The heat is on among the men’s lifestyle titles as Men’s Health editor David Zinczenko takes home the “Editor of the Year” award, and Men’s Vogue nabs “Startup of the Year.” Enjoying remarkable success out of the gate, Men’s Vogue proves its page-turning status with snappy service elements, provocative covers (sporting such high profile figures as Tony Blair and Barack Obama) and luxe advertisers.
As much a part of New York City as pretzel vendors and the Chrysler Building, New York magazine earns the accolade “Design Team of the Year” for its creative output. Publisher Larry Burstein keeps netting brands seeking the ephemeral “cool factor,” as editor Adam Moss has established the book as a pop culture touchstone. Earning an impressive total of five Ellie Awards in 2007, New York is the City’s dominant go-to guide for news and culture.
Time Inc.’s People.com is the recipient of AdweekMedia’s first ever “Magazine Web Site of the Year” award. Despite considerable competition from the celeb-centric blogosphere and an array of newer players chasing celebrity triumphs and scandals, People.com is one of the most trafficked magazine generated sites, growing its audience by an eye-popping 48% in 2007 and totaling 6.3 million monthly unique users. On par with the online extensions of Time and Newsweek, People.com’s amazing growth comes directly from its “right from the medium” editorial approach and surging advertiser support under the guidance of People.com editor in chief Mark Golin and president of People Digital, Fran Hauser.
AdweekMedia’s 2008 “Hot List”
|1. The Economist||720,882||+24%|
|2. Real Simple||1,986,605||+22.8%|
|3. Harper’s Bazaar||729,767||+26.8%|
|7. Family Circle||4,011,530||+17%|
|8. Martha Stewart Living||2,021,934||+24%|
|9. Condé Nast Traveler||819,683||+22%|
|10. New York||429,116||+16.3%|
Selection to AdweekMedia’s annual “Hot List” is based on several factors, including: ad page and revenue gains; performance within a magazine’s competitive category; circulation gains; interviews with media buyers and consultants, and AdweekMedia’s own editorial judgment. Magazines must have at least $50 million in advertising revenue and publish 10 issues or more annually.
AdweekMedia’s 2008 “10 Under 50 List”
AdweekMedia also released its “10 Under 50 List,” which highlights the top magazines with under $50 million in annual revenue.
|1. Women’s Health||907,838||+145.6%|
|3. Men’s Vogue||336,189||+122%|
|5. Everyday Food||918,946||+25.9%|
|6. All You||843,874||+46.5%|
|7. Fast Company||749,095||+26.3%|
|9. National Geographic Traveler||738,907||+19.6%|
Returning titles from last year are The Economist, Real Simple, More, Glamour and Martha Stewart Living. The company holding the most titles on the lists is Condé Nast with a total of five honored publications: Vogue, Glamour, Condé Nast Traveler, Cookie, and Men’s Vogue. Following in a close second place is Rodale with its three titles: Women’s Health, BestLife and Bicycling.
AdweekMedia is the premier information source for media, advertising and marketing industry news and analysis, providing an integrated product portfolio led by trusted brands Adweek, Mediaweek and Brandweek. Industry professionals in all stages of their careers turn to AdweekMedia’s digital and print properties, and leading executive conferences, for trusted content and interactive programs tailored to better serve their customers, build their network, and advance their market knowledge.
AdweekMedia is owned by Nielsen Business Media, part of The Nielsen Company, a global information and media company.