weplay (www.weplay.com) Announced as the First Online Destination for the Youth Sports Community

NEW YORK & LOS ANGELES--(BUSINESS WIRE)--weplay.com, the ultimate online destination for the youth sports community, announced today the launch of their open beta. Geared specifically to serve the needs of youth athletes, ages 6-16, parents and coaches, the site will be supported by sponsorships and complementary advertisements. weplay.com is backed by CAA Sports, Major League Baseball Advanced Media (MLBAM) Pequot Ventures, and founding partners Derek Jeter, Peyton Manning, LeBron James, Tony Parker, Jennie Finch & Shaun Alexander.

“This is a business that brings together the Internet and youth sports in a way that's never been done before”

The new venture combines the power of social networking, engaging content and extensive utilities in safe, COPPA compliant environment for athletes of all ages to connect, extend and improve their sports experience. weplay also offers parents and coaches practical tools to communicate, share media, receive important information and manage the logistics of having a child in youth sports while supporting their athleticism. In addition, weplay takes unprecedented steps to ensure the well-being of its users.

“In the last ten years, the Internet has seen explosive growth in social media and social networking sites. What we set out to create was a site rich in social media tools, information and specific utility oriented toward a substantially underserved audience. It’s staggering to realize that the youth sports market, comprising approximately 180 million people in the U.S. alone, is held together by clipboards and emails,” said Hansen. “weplay is a safe site for kids of all ages that will help them live healthier, more active lives and enhance their experiences. With the support of CAA Sports, MLBAM, Pequot Ventures and our founding athletes, weplay is well-positioned to successfully launch a comprehensive online environment that unites the youth sports community.”

"We invested in weplay because the community fills an important gap for young people online, by providing kids with a safe, well-lit place to gather and connect," said Rick Heitzmann, Principal of Pequot Ventures and Chairman of weplay.

"This is a business that brings together the Internet and youth sports in a way that's never been done before," said Tony Parker of the San Antonio Spurs. "It's a great opportunity that also motivates kids to achieve offline."

weplay's founding athletes all have an equity stake in weplay and CAA Sports will offer all 300+ athletes on their roster the chance to be affiliated with the venture. Each founding professional athlete has a personal profile page, blog, offers tips from the pros, posted exclusive photos and videos of themselves as youth athletes, and will judge contests and promotions offered exclusively through weplay.com. Additionally through weplay's partnership with MLBAM, every Major League Baseball team will create custom weplay profile pages that kids can access anytime – making weplay the online destination for young baseball fans around the country.

About weplay

weplay is the ultimate destination for the youth sports community. Our mission is to enable and enhance the joy of sports for kids, families, coaches and fans both online and on the field. We take this mission seriously, and our site reflects this. We have created a platform that is fun, educational and safe, which will allow users to connect, share and learn.

weplay unites the youth sports community with weplay pros, iconic athletes who all played youth sports. They know firsthand what research confirms, that children learn valuable lessons by playing sports, including leadership, teamwork, perseverance, good sportsmanship and the benefits of a healthy lifestyle.

Using the latest multimedia technology, young athletes can create profiles, blogs and fan clubs, play games, connect with friends and create a highlight reel. Parents and coaches can also access practical information such as practice schedules and weather updates. weplay is fully customizable to the needs of each member and encourages children online to act and achieve offline.

weplay is backed by CAA Sports, a division of Creative Artists Agency, weplay partners also include Major League Baseball Advanced Media, Pequot Ventures and iconic athletes Derek Jeter, LeBron James, Peyton Manning, Tony Parker, Shaun Alexander and Jennie Finch.

We play...for the love of the game. Visit us at www.weplay.com

About CAA Sports

CAA Sports represents more than 500 of the world's best athletes, coaches, on-air broadcasters, and sports personalities, including the five most recent NFL MVPs, the 2007 NHL MVP, the MVP of the 2007 NBA Finals, the 2007 National League Rookie of the Year, and the two-time reigning NASCAR Sprint Cup Series Champion. Beyond traditional athlete representation, CAA Sports provides unique opportunities for clients off the field, in areas including licensing, endorsements, speaking, philanthropy, and video games. CAA Sports also works in the areas of broadcast rights, corporate marketing initiatives, and sports properties for sales/sponsorship opportunities, and recently won the highly-coveted global partnership with the New York Yankees to bring to market a major long-term corporate sponsorship for the new Yankee Stadium. CAA Sports is a division of Creative Artists Agency (CAA), a talent and literary agency that represents the most creative and successful artists working in film, television, music, theatre, and video games, and provides a range of strategic marketing services to corporate clients.

About MLBAM

Established in June 2000 following a unanimous vote by the 30 Major League Baseball club owners to centralize all of Baseball's Internet operations, MLB Advanced Media LP (MLBAM) is the interactive media and Internet company of Major League Baseball. MLBAM manages the official league site, www.MLB.com, and each of the 30 individual Club sites to create the most comprehensive Major League Baseball resource on the Internet. MLB.com offers fans the most complete baseball information on the web, including up-to-date statistics, game summaries, extensive historical information, and exclusive features about Major League Baseball events and programs, including on-line ticket sales, baseball merchandise, authenticated memorabilia and collectibles, fantasy games, live and archived radio broadcasts of every game, live and archived video webcasts of entire games, pitch-by-pitch enactment of games, and hosted post-game video highlight shows. MLB.com offers more live events on the Internet than any other website in the world.

About Pequot Ventures

Pequot Capital Management, Inc. and Pequot Ventures, the New York City-based venture capital arm of Pequot Capital, recently announced that they have decided to separate their businesses, effective June 30, 2008. As part of the separation, the investment principals of Pequot Ventures will form a new firm, FirstMark Capital. FirstMark will assume the investment management operations of Pequot Ventures and, with investor approval, will take on the full responsibility for the assets currently under the management of Pequot Ventures. FirstMark Capital will continue to focus on investing in innovative market-leading technology companies. For more than a decade, Pequot Ventures has partnered with talented entrepreneurs and experienced managers to build market-leading enterprises. With nearly $2 billion in capital commitments, Pequot brings energy, insight and substantial sector expertise to create competitive, sustainable businesses and long-term value. Select investments include: Netgear, Inc. (NASDAQ: NTGR); First Advantage Corp. (NASDAQ: FADV); StubHub, Inc (Acquired by eBay, Inc.); Netegrity, Inc. (Acquired by CA Inc); Flarion, Inc. (Acquired by Qualcomm, Inc.); OutlookSoft Inc. (Acquired by SAP AG); Analex Corp. (Acquired by QinetiQ); Vallent (Acquired by IBM) and Syndesis (Acquired by Subex). For more information, please visit www.PequotVentures.com or www.FirstMarkCap.com.