JCPenney Welcomes Shoppers to New Store in Canton

PLANO, Texas--(BUSINESS WIRE)--J. C. Penney Company, Inc., one of the nation’s largest department store retailers, is offering shoppers an easy and exciting way to experience style and quality at smart prices with the grand opening of the JCPenney store at 43690 Ford Road in Canton, Mich. The official grand opening for the new, 104,000-square-foot JCPenney will take place Friday, April 11, marked by a ribbon-cutting ceremony at the store’s main entrance at 8:45 a.m.

“This store, combined with the new store that recently opened in Chesterfield, adds to JCPenney’s presence in the metro Detroit market and makes our outstanding assortment of trend-right fashion at smart prices even more accessible to customers,” said Store Manager Erin Domeyer. “We thank the people of Canton for welcoming us into the community, and we invite everyone to come celebrate with us.”

Two Great Concepts Take Center Stage

The heart of the store showcases JCPenney’s two brand concepts: a Sephora beauty boutique and the extraordinary American Living collection of fashions for men, women, children and home.

The full-service Sephora boutique covers approximately 1,500 square feet and boasts the best that Sephora has to offer, including some of the most desired brands in makeup, skincare, fragrance, and accessory products such as Bare Escentuals® and Philosophy®. The Sephora inside JCPenney is staffed by a team of beauty consultants specially trained in the Science of Sephora.

Developed exclusively for the JCPenney customer by Global Brand Concepts, a division of Polo Ralph Lauren Corporation, and introduced for spring 2008, American Living is an updated classic traditional lifestyle brand that combines impeccable quality with a clean, timeless style. It captures the spirit of American aspiration, diversity, and celebration – all at JCPenney’s signature smart prices.

Throughout the store, wide aisles and efficient customer service centers make shopping easy and convenient. The updated layout helps shoppers easily locate all of JCPenney’s major brands, including The Original Arizona Jean Company®, Chris Madden®, nicole by Nicole Miller®, Liz & Co.®, Ambrielle®, SouthPole®, Worthington®, Stafford®, Bisou-Bisou®, Carter’s and Nike®.

Additional Services

For added convenience, the Canton JCPenney provides an assortment of services under one roof, including an all-occasion portrait studio, optical center, expert in-home custom decorating services, and a full-service salon offering an array of professional hair and beauty services, as well as products from leading salon brands. In addition, customers can place orders or pick up catalog and Internet purchases at the store’s customer service desk.

JCPenney Afterschool Fund Grants

As part of the April 11 grand opening celebration, the JCPenney Afterschool Fund will contribute grants to the Downriver Family YMCA that will allow three local children to participate in YMCA afterschool programs during the school year. Additionally, JCPenney will provide each child selected to receive a grant with a JCPenney gift card for school apparel. The contribution will be presented during the store’s ribbon-cutting ceremony.

The JCPenney Afterschool Fund is a charitable organization committed to providing children in need with access to life-enriching afterschool programs that foster their academic, physical and social development. Currently, more than 14 million youth in America are unsupervised every day between the hours of 3 p.m. and 6 p.m. Through partnerships with the YMCA of the USA, Boys & Girls Clubs of America, National 4-H and United Way of America, the JCPenney Afterschool Fund helps prepare children to reach their full potential by providing them with essential afterschool opportunities.

Grand Opening Activities

Throughout grand opening week, customers can register to win great prizes, including a $1,000 JCPenney gift card, as well as one of 50 $100 gift cards to be used toward any JCPenney purchase. The sweepstakes runs April 6 through April 19 in Michigan only, is open to those 18 years or older, and no purchase is necessary to enter. For complete rules, go to jcp.com/newstores.

JCPenney, celebrating 106 years of serving America, has served Michigan shoppers since 1917. The new store will contribute approximately 150 jobs to the local economy. JCPenney on Ford Road will operate Monday through Saturday from 9 a.m. to 10 p.m. and Sunday from 10 a.m. to 8 p.m.

About JCPenney

JCPenney is one of America's leading retailers, operating 1,067 department stores throughout the United States and Puerto Rico, as well as one of the largest apparel and home furnishing sites on the Internet, jcp.com, and the nation's largest general merchandise catalog business. Through these integrated channels, JCPenney offers a wide array of national, private and exclusive brands which reflect the Company's commitment to providing customers with style and quality at a smart price. Traded as "JCP" on the New York Stock Exchange, the Company posted revenue of $19.9 billion in 2007 and is executing its strategic plan to be the growth leader in the retail industry. Key to this strategy is JCPenney's "Every Day Matters" brand positioning, intended to generate deeper, more emotionally driven relationships with customers by fully engaging the Company's 155,000 Associates to offer encouragement, provide ideas and inspire customers every time they shop with JCPenney.