Online Banking Report Publishes “Searching for Customers 3.0: Search Engine Marketing for Financial Institutions”

SEATTLE--(BUSINESS WIRE)--A new in-depth report from Online Banking Report examines the current state of search engine marketing (SEM) in financial services. With the vast majority of Internet users using search engines as their primary way of finding anything and everything online, banks’ need for high-quality SEM has increased dramatically over the last five years.

The new report, “Searching for Customers 3.0: Search Engine Marketing for Financial Institutions”, examines the evolution of search engine marketing in order to help banks benchmark their current activities. The report also provides actionable advice and tactics to help financial institutions improve their results, including information on how to leverage social media, optimize landing pages, select optimum keywords and use search marketing to support offline media campaigns.

This exclusive research is available only from Online Banking Report and is a must-read for any financial institution that wants to take full advantage of search engine marketing. It can be downloaded immediately after purchase at www.onlinebankingreport.com.

Companies Mentioned:

Arizona Federal Credit Union, Bank of America, BankRate, Citibank, Google, Prosper, TheStreet.com, US Bank, Verity Credit Union, Wells Fargo, West Bank (Iowa), Yahoo

About Online Banking Report

Founded in 1995 by former banker Jim Bruene, Online Banking Report provides in-depth analysis, relevant data, and informed recommendations to financial services executives in 50 countries. Online Banking Report is published by Online Financial Innovations, a Seattle-based research company. For more information and free sample reports, visit www.onlinefinancialinnovations.com, email info@netbanker.com or call (206) 517-5021. You may also find OFI’s blog on the latest in online finance & banking at www.netbanker.com.