Juan Luis Guerra Performed Center Stage at the Poder Benefit Concert

MIAMI--(BUSINESS WIRE)--Televisa and Banamex proudly hosted the first ever PODER Benefit Concert on Tuesday, March 11, 2008 at The Adrienne Arsht Center for the Performing Arts of Miami-Dade County. The Benefit Concert featured multi Grammy Award-winning artist Juan Luis Guerra Y 440. The night also included a surprise appearance by two of Maná’s key members, Fher and Alex.

Juan Luis Guerra, Dominican singer, songwriter, and self-producer has sold more than ten million records worldwide and has won numerous awards, including ten Grammy and Latin Grammy Awards, and two Latin Billboard Music Awards. Maná has received multiple Grammy and Latin Grammy awards.

All proceeds raised at the event directly benefited "YA ES HORA, ¡VE Y VOTA!”, a historic civic participation campaign targeting the Latino community. The "YA ES HORA, ¡VE Y VOTA!”, campaign was launched through a coalition of the nation’s largest, most established Latino organizations and the country’s largest Spanish-language media companies to significantly increase naturalization rates and electoral participation in the 2008 presidential elections.

The PODER Benefit Concert kicked-off the PODER Philanthropy Forum taking place today, March 12, 2008. The PODER Philanthropy Forum aims to unlock the myriad of complex factors that hinder private and corporate philanthropy in the region today.

About “YA ES HORA, ¡VE Y VOTA!”

“YA ES HORA” is a historic civic participation campaign targeting the Latino community that was launched through a coalition of the nation’s largest and most established Latino organizations and the country’s largest Spanish-language media companies to significantly increase naturalization rates and electoral participation in the 2008 presidential elections. The effort has been organized into two strategic phases: “YA ES HORA ¡CIUDADANÍA!”, which worked to mobilize over one million eligible legal permanent residents to apply for U.S. citizenship in 2007, and now, “YA ES HORA ¡VE Y VOTA!”, which seeks to register and mobilize millions of Latinos in 2008. The campaign represents the largest and most comprehensive effort to incorporate Latinos as full participants in the American political process. The national effort is lead by Univision Communications Inc., ImpreMedia, Entravision Communications, the National Council of La Raza (NCLR), the National Association of Latino Elected and Appointed Officials (NALEO) Educational Fund and Mi Familia Vota Education Fund.

About PODER

PODER Magazine is written for a global audience of influential senior business and political decision-makers, Latino and non-Latino, searching for in-depth, cutting edge editorial coverage and exclusive insider information on the U.S. Hispanic market and Latin America’s growing influence in the social, economic, political and cultural arenas.