Publishers: Get Content On Demand with Helium Marketplace

ANDOVER, Mass.--(BUSINESS WIRE)--Helium (www.Helium.com), the leader in citizen journalism, today announces the official launch of Helium Marketplace, delivering custom content on demand to publishers of all sizes and in all genres. Helium Marketplace successfully exits its beta period with thousands of articles purchased by more than 100 publishers. Helium has attracted more than 100,000 active freelance writers since its inception in 2006, making it a fast and easy resource for publishers to source content when they want it.

“Our partnership with Helium has allowed us to tap into the creativity of our readers, and has been a great tool to broaden our interactive community,” said Michael Schroeder, publisher and COO, BostonNOW. “The diversity and quality of the responses we’ve received has been amazing. No other method has provided the responsiveness Helium has so quickly.”

Publishers feature titles at Helium and set the guidelines, deadlines and the article price. Helium writers then self-select and compete to write the best articles. Through the wisdom of many, every article gets rated by the community and the highest quality articles rise to the top. Publishers select the articles that they want to publish from a rank-ordered list.

“Helium is a prime example of crowd-sourcing,” said Mark Ranalli, president and CEO of Helium. “Helium Marketplace gives print and online publishers of all sizes the opportunity to field from a diverse community of writers. It takes the work out of managing the freelance process, alleviating publishers from interviewing candidates and reviewing portfolios.”

Helium is a revolutionary content-creation engine where writers publish on virtually every topic, ranging from pop culture to politics. Publishers can source content on topics like “The truth behind Valentine’s Day”, “The effects of media on American society”, “How to befriend a local on your trip abroad”, and more.

“Helium is a seemingly unending pool of quality writers and great content. Whether I am looking to meet daily content needs or gather informed, well-written articles, it’s assuring to know that a pool of top-notch material is just a click away,” said Adrian Keys, publisher and managing editor of JollyJo.com.”

Every article at Helium is sorted for quality by its community of writers in a simple, yet effective A versus B comparison. Writers rate articles in the topic areas that they write in. Then, after many ratings by many people, quality content rises to the top. Publishes can source content from the most highly ranked articles written on every one of their topics.

“The demand for content will only become greater in the years ahead. Helium not only has an opportunity to meet the needs of publishers seeking one article at a time, but also the needs of publishers looking to develop full-content publications,” said Keys.

To learn more about Helium Marketplace, go to www.Helium.com/marketplace.

About Helium

Helium connects members with real-world knowledge through citizen journalism. Helium goes beyond search, bringing together real advice from real people on a wide variety of topics. Helium combines citizen journalism with a simple yet highly effective peer-rating process which pushes the best content to the top, whether there are 5 or 500 articles on a topic. Described as "About, Yahoo Answers and Wikipedia all rolled into one," by Search Engine Journal, Helium is a fun community for people who are passionate about a topic to read, write and rate articles and be rewarded for their efforts. Try it now at www.Helium.com.