Asian Open Source Specialist G2VC Appoints Prompt Communications as US PR Agency

CAMBRIDGE, Mass. and MANILA, Philippines--(BUSINESS WIRE)--Prompt Communications, a specialist in technology PR, marketing and social media communication, has been appointed to represent Global Gateway Venture Capital (G2VC), a technology investor focusing on global-facing Open Source, SaaS and Engineering Services based in Asia. Under this relationship Prompt will represent G2VC's portfolio of companies, including Exist Global and Morph Labs, throughout the US.

Prompt will be working as G2VC's retained US agency, taking responsibility for a number of communication targets including press, the investment community, analysts, social media and prospects. The program will include a strong news campaign including several new product launches, an investor communication strategy, an ongoing industry analyst program, a commentary program to highlight the opportunities around open source development, and a trends-based newsletter for G2VC's growing community.

Exist Global is a leader in global outsourced software development. Headquartered in the Philippines, the company focuses on strategic development services for start-up companies, enterprises, and independent software vendors (ISVs). Morph Labs, which has offices in the Philippines and the United States, has recently introduced the Morph Application Platform, an end-to-end platform for deploying, delivering, and managing web applications. Morph Application Platform Ruby on Rails edition is built on open source technologies, and utilizes grid computing resources from Amazon Web Services to enable a highly scalable on-demand framework.

Prompt’s first PR initiative was the launch of the Morph Application Platform to the market.

Winston Damarillo, Managing Director, for G2VC said, "There were three main characteristics that we were looking for in a PR consultancy: first, extensive experience in the open source community and an understanding of open source technologies, second a team that would spend time working with us to ensure we have an ongoing campaign that is about the right messages to the right audience in most relevant format and medium; finally an understanding of our business and the customers we are targeting. Prompt meets each of these criteria, as well as working transparently - for example, delivering detailed reporting as part of the team's investment, to ensure our budget is spent on external activities that drive our visibility."

Hazel Butters, CEO of Prompt Communications, said, "Technology marketing departments must ensure that every dollar is spent wisely while ensuring that they have visibility of PR activities to ensure they are in line with the company's objectives. As well as understanding the open source space, I feel that our proven ability to engage with clients - no matter where they are based - and to work as a close team with shared objectives helped us secure this client. G2VC is not only in an exciting market space, with a very compelling proposition and a strong vision, the company is geographically in one of the real hotbeds of technology activity. We're very excited about this win and becoming part of the G2VC team."

Prompt Communications also represents Concursive, Openbravo, ApacheCon, ApacheCon Europe, Colosa, and Webtide within the open source space.

About Prompt

Founded in January 2002, Prompt Communications offers expertise across all public relations and marketing disciplines, teaming its consultants’ extensive knowledge of the technology market with experience of American and pan-European media, analyst and marketing campaigns. Using highly targeted marketing, PR and corporate copywriting initiatives, Prompt Communications helps its clients gain the visibility they need to achieve their business objectives, from increasing sales to enhancing reputation with stakeholders. Prompt Communications is also the winner of the 2007 B2B Marketing Award for Best New Product or Service for the The Prompt Blog Monitor which tracks what bloggers are saying about your company, visit www.prompt-communications.com for more details.

About G2VC

G2VC is a company known for its experience in meeting the global demands of Software as a Service (SaaS), open source and outsourced engineering. They have a strong track record of providing strategic value in areas of business including industry marketing, business model definition and corporate development. More information can be found at www.g2vc.com.

About Exist Global

Established in 2001, Exist Global, with more than 150 developers worldwide, is the leading strategic engineering services firm in Asia. Exist provides world-class talent for developing enterprise-class products and cutting-edge web applications with partners around the globe.

With expertise in software product development, Web 2.0, Agile Methodology, open source software, and distributed engineering, Exist prides itself on providing product development that delivers on the offshore promise and is the winner of numerous industry honors, including the ZDNet Asia Top 10 Asian TechnoVisionaries award and inclusion in the Red Herring 100 Asia. Additional information is available at www.exist.com.

About Morph Labs

Morph Labs Inc. designs and develops on-demand software applications and delivery platforms, working with small and medium enterprises (SMEs) and developers.

The company’s innovative on-demand Platform as a Service (PaaS), the Morph Application Platform, enables businesses to increase their competitive edge, productivity, and creativity by harnessing hosted Web 2.0 capabilities, and provides developers with an end-to-end solution for the deployment, delivery, and ongoing management of enterprise web applications.

Optimized for Ruby on Rails, the Morph Application Platform is a flexible and scalable solution for SaaS applications based on a grid infrastructure. Deployment environments can be scaled up or down instantly, user clients are charged on a usage basis, and instant signup and application environments are available for new user accounts.

Headquartered in Cebu, Philippines, with operations in Manila, Los Angeles CA, and Austin TX, Morph Labs was founded in 2005 and has 30 employees.

www.mor.ph