VideoJug and MySpace Announce Global Content Deal
Video Site Teams with Social Networking Giant to Provide Expert Advice and How To Videos
LONDON--(BUSINESS WIRE)--VideoJug and MySpace, the world's most popular social network, today announced a global deal to add content to MySpaceTV (www.myspacetv.com). VideoJug will have its own branded channels, hosting an initial library of 100 short, high-quality, 'How To' and expert advice videos on a wide variety of topics, including food, beauty, cars, love, sex, travel, and technology. Users can also friend VideoJug's profile (www.myspace.com/videojugworld) to receive regular updates on new content.
VideoJug ("Life Explained. On Film"), is one of the fastest growing sites on the internet, producing and hosting one of the web's largest collections (more than 38,000) of professionally produced, expert advice and 'how to' films on almost any subject. From 'how to eat sushi' to 'how to give your cat medication', VideoJug's content is scripted in a light-hearted, entertaining style, allowing users to simultaneously laugh and learn.
VideoJug is the newest addition to a number of branded channels and content partners on MySpaceTV, including: BBC Worldwide, quarterlife, Roommates, National Geographic, Trailer Park, Nuts Magazine, NME and Tim Lovejoy.
"At VideoJug we are all about getting useful and entertaining content out to as many people as possible," said Nancy Cruickshank, VideoJug's Global CEO. "This partnership allows us to combine high quality factual programming that tends to appeal to 'information seekers and sharers' within an environment where consumers are naturally in the mode to share content, inspiration and advice amongst their networks."
James Fabricant, Director of Entertainment and Head of Video, Europe for MySpace, said, "MySpace is the world's largest online community and we know our users want to consume a wide variety of content on their own terms. MySpace offers them this opportunity through its video platform, MySpaceTV. VideoJug is a great fit for us and we're confident that the diverse content will be a great hit with our users."
About VideoJug
VideoJug hosts one of the world's largest, most all-encompassing libraries of factual content online. The site's professionally-produced, high definition video content covers every conceivable topic and delivers the definitive video "encyclopedia of life." From the helpful to the hilarious, from the sensual to the scientific, VideoJug literally has something for anyone.
About MySpace
MySpace, a unit of Fox Interactive Media Inc., is the world's most popular social network for connecting with friends, discovering popular culture, and making a positive impact on the world. By integrating web profiles, blogs, instant messaging, e-mail, music streaming, music videos, photo galleries, classified listings, events, groups, college communities, and member forums, MySpace has created a connected community. As the first ranked web domain in terms of page views(a), MySpace is the most widely-used and highly regarded site of its kind and is committed to providing the highest quality member experience. MySpace will continue to innovate with new features that allow its members to express their creativity and share their lives, both online and off. MySpace's international network includes localized community sites in the United States, France, Germany, Australia, Ireland, Spain, Italy, Mexico, Switzerland, Austria, Canada, Netherlands, New Zealand, Japan, Sweden, Latin America, Denmark, Norway, Brazil, Finland and the United Kingdom. Fox Interactive Media is a division of News Corp. (NYSE:NWS)(NYSE:NWS.A)(ASX:NWS)(ASX:NWSLV).
(a) Among the top 2000 domains comScore Media Metrix, December 2007. For more information on comScore Networks, please go to http://www.comscore.com.
