Sprint Launches Revolutionary $99.99 “Simply EverythingSM” Plan
Plan Defines Simplicity, Offers Customers Unlimited Voice and Data
OVERLAND PARK, Kan.--(BUSINESS WIRE)--In an industry-defining move, Sprint (NYSE:S) today announced it will launch a domestic unlimited pricing plan that gives customers unlimited voice, data, text, e-mail, Web-surfing, Sprint TVSM, Sprint Music, GPS Navigation, Direct Connect® and Group Connect® for $99.99 a month. The new pricing plan is available to existing and new customers beginning tomorrow.
“Our network is about more than voice and more than just being the largest wireless data network. It is about allowing customers to connect with people, information and entertainment. It is about simplicity, usability and real value. The $99.99 Simply Everything plan eliminates overage surprises and provides a worry-free environment.”
“This is a bold, unprecedented move,” said Dan Hesse, president and CEO, Sprint Nextel. “Wireless today is about much more than just voice. It is about data services – texting, email, video, pictures, music, navigation, surfing the Web and more. Customers want these applications, but without complexity and without having to worry about their bill. The $99.99 Simply Everything plan delivers it all right to the palm of their hand now.
“Today’s handsets are powerful data devices. Each day they get better, faster and easier to use with more intuitive user interface designs and full Internet access. Our high-speed networks were built with this in mind and it’s where we believe the battleground lies – offering fast access to the best content and data services. We are removing the barriers for customers to feel free to use all of the features of their phones.”
The $99.99 Simply Everything plan is available to customers on both Sprint’s CDMA and iDEN networks. Existing Sprint customers can switch to the Simply Everything plan without extending their current contract either by contacting Sprint customer service or by stopping by any participating Sprint retail location. New line activations require a two-year agreement.
For families, Simply Everything includes an incremental $5 discount for each incremental line, up to five lines on the same bill. For example, two lines would amount to $194.98 ($99.99 + $94.99); a third line would cost an additional $89.99. This is in sharp contrast to the multi-line unlimited rates offered by some competitors. The Sprint plan offers significant savings the more lines a customer adds.
The move to unlimited pricing that includes data signifies a turning point for the wireless industry. Nationally accepted measures of voice quality now show very little, if any, difference among the top wireless providers.
“All major carriers have good voice networks,” Hesse said. “Our network is about more than voice and more than just being the largest wireless data network. It is about allowing customers to connect with people, information and entertainment. It is about simplicity, usability and real value. The $99.99 Simply Everything plan eliminates overage surprises and provides a worry-free environment.
“Our investments in innovation and speed are becoming the new areas of differentiation. These are the areas where we perform best and where we can deliver a wireless advantage for our customers.”
About Sprint Nextel
Sprint Nextel offers a comprehensive range of wireless and wireline communications services bringing the freedom of mobility to consumers, businesses and government users. Sprint Nextel is widely recognized for developing, engineering and deploying innovative technologies, including two robust wireless networks serving approximately 54 million customers at the end of 2007; industry-leading mobile data services; instant national and international push-to-talk capabilities; and a global Tier 1 Internet backbone. For more information, visit www.sprint.com.
This news release includes "forward-looking statements" within the meaning of the securities laws. The statements in this news release regarding the business outlook and performance, new products and services, future network capabilities and performance, expected investments, as well as other statements that are not historical facts, are forward-looking statements. The words "estimate," "project," "forecast," "intend," "expect," "believe," "target," "providing guidance" and similar expressions are intended to identify forward-looking statements. Forward-looking statements are estimates and projections reflecting management's judgment based on currently available information and involve a number of risks and uncertainties that could cause actual results to differ materially from those suggested by the forward-looking statements. With respect to these forward-looking statements, management has made assumptions regarding, among other things, customer and network usage, customer growth and retention, pricing, development, deployment and operating costs, availability of devices, the timing of various events and the economic environment.
Sprint believes these forward-looking statements are reasonable; however, you should not place undue reliance on forward-looking statements, which are based on current expectations and speak only as of the date of this release. Sprint is not obligated to publicly release any revisions to forward-looking statements to reflect events after the date of this release. Sprint provides a detailed discussion of risk factors in periodic SEC filings, including its annual report on Form 10-K for the year ended December 31, 2006 and its upcoming Form 10-K for the year ended December 31, 2007.