TOOTHTUNES from Tiger Electronics is the #1 Selling Children’s Toothbrush Brand Nationally(a)
TOOTHTUNES Continues to Innovate in the Oral Care Aisle with Introduction of TOOTHTUNES JUNIOR and TURBO TOOTHTUNES
PAWTUCKET, R.I.--(BUSINESS WIRE)--TOOTHTUNES, the revolutionary toothbrush from Tiger Electronics, is the #1 selling children’s toothbrush brand nationally (Source: Nielsen, US FDMx, 12 Weeks Ending 12/29/07). One of the best-selling and most popular items in the oral care aisle, TOOTHTUNES pairs music from some of today’s hottest stars with proprietary technology that encourages people of all ages to brush for two minutes – the amount of time generally recommended by dentists. With two new introductions into the line this year including improved sound technology and preschooler-friendly toothbrushes, the TOOTHTUNES brand is positioned to enjoy continued strong success.
“It’s important to establish good brushing habits at an early age and TOOTHTUNES JUNIOR is a great motivator for kids. With music and encouraging phrases, preschoolers will have fun and look forward to brushing their teeth … and parents will enjoy watching their kids develop good oral hygiene routines.”
“The debut of our TOOTHTUNES musical toothbrush literally ‘rocked’ the oral care industry,” said Jeff Jackson, vice president of marketing, Tiger Electronics. “With the introduction of new and improved sound technology and a new toothbrush appropriate for preschoolers our TOOTHTUNES brand has officially become a major player in the oral care aisle.”
“As the mom of two preschoolers, I know that it’s not easy to get little ones to brush their teeth,” said Keri DeAngelis, director of marketing, Tiger Electronics. “It’s important to establish good brushing habits at an early age and TOOTHTUNES JUNIOR is a great motivator for kids. With music and encouraging phrases, preschoolers will have fun and look forward to brushing their teeth … and parents will enjoy watching their kids develop good oral hygiene routines.”
Specially designed for little hands and mouths, the TOOTHTUNES JUNIOR toothbrush is perfectly sized for young children with their first teeth. Each TOOTHTUNES JUNIOR toothbrush is uniquely edited with one minute of preschool-friendly music and encouraging phrases to motivate and congratulate little ones while they brush. Children will hear one motivational phrase as they begin to brush their teeth, another phrase in the middle of the cycle to encourage them to keep going, and one phrase at the end to reward them for brushing. This TALK-TO-ME technology is combined with TOOTHTUNES proprietary technology which transmits sound and music vibrations from the bristles, through the teeth, to the inner ear so kids hear the music and phrases in their head.
The TOOTHTUNES JUNIOR assortment includes: exclusive songs such as ‘If You’re Happy and You Know It Brush Your Teeth;” popular Walt Disney songs including “Bear Necessities,” from The Jungle Book and “Hakuna Matata,” and “I Just Can’t Wait to Be King” from The Lion King; theme music from the popular Transformers and My Little Pony brands. Making its debut this fall, the TOOTHTUNES JUNIOR (ages 3 years and up) toothbrush will be available in the tooth brush aisle for an approximate retail price of $9.99.
With the introduction of the TURBO TOOTHTUNES toothbrush this spring, kids will enjoy a two minute musical tooth brushing experience delivered in an all new and exciting way. All toothbrushes in the TURBO TOOTHTUNES collection feature new and improved sound technology that’s better than ever. The TURBO TOOTHTUNES collection encourages two minutes of brushing – the amount of time generally recommended by dentists. Only TOOTHTUNES toothbrushes feature patented Denta-Mandibular Sound Transmission technology which transmits songs and music vibrations from the bristles, through the teeth, to the inner ear. Users hear two minutes of the hottest music from some of today’s biggest stars which keeps them brushing.
The TURBO TOOTHTUNES collection includes an outstanding library of content including new titles from High School Musical 2, Miley Cyrus as “Hannah Montana,” Rihanna, The Jonas Brothers and Aly & AJ. In addition, the brand will introduce special edition brushes featuring exclusive TOOTHTUNES ‘remixes’ including “Brush It” recorded by Devo and “Waking Up Is Hard To Do” recorded by Neil Sedaka.
Of course TOOTHTUNES ‘greatest hits’ will still be available including Black Eyed Peas, KISS, Queen, Hilary Duff, Miley Cyrus as “Hannah Montana,” High School Musical, and more. The TOOTHTUNES TURBO toothbrush (ages 6 years and up) will be available in March where toothbrushes are sold for an approximate retail price of $9.99.
Only TOOTHTUNES, the revolutionary toothbrush collection from Tiger Electronics, features patented Denta-Mandibular Sound Transmission technology which transmits music vibrations from the bristles, through the teeth, to the inner ear. With TURBO TOOTHTUNES, users enjoy music from some of today’s biggest stars which keeps them brushing for two minutes – the amount of time generally recommended by dentists. TOOTHTUNES JUNIOR combines the Denta-Mandibular Sound Transmission technology with TALK TO ME TECHNOLOGY to create a preschool-friendly, one minute brushing experience featuring a unique edit of music and encouraging phrases.
To launch TOOTHTUNES, Hasbro has formed a strategic relationship with today’s top record labels including Interscope Records, Hollywood Records, Walt Disney Records, EMI-Capital Records, Sony BMG and Universal Music Group. There are over 25 TOOTHTUNES toothbrushes currently available, including titles from the following artists and soundtracks: Black Eyed Peas, KISS, Queen, Hilary Duff, Kelly Clarkson, Miley Cyrus as “Hannah Montana,” Cheetah Girls, High School Musical, Corbin Bleu, Vanessa Hudgens, Ashley Tisdale, Transformers, Star Wars and Rebelde.
For updates on new TOOTHTUNES releases or to purchase TOOTHTUNES visit www.toothtunes.com.
Hasbro (NYSE: HAS) is a worldwide leader in children’s and family leisure time entertainment products and services, including the design, manufacture and marketing of games and toys ranging from traditional to high-tech. Both internationally and in the U.S., its PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, TIGER and WIZARDS OF THE COAST brands and products provide the highest quality and most recognizable play experiences in the world.
(a) Source: Nielsen, US FDMx, 12 Weeks Ending 12/29/07