LifeLock Launches Campaign Designed to Bring Awareness to Identity Theft Issues

TEMPE, Ariz.--(BUSINESS WIRE)--LifeLock®, the first U.S. identity theft protection company and the recognized industry leader in the prevention of identity theft, is initiating the first ever “Strike Back - Defeat Identity Theft Now,” a grass roots campaign to bring attention to the serious issues that affect consumers as a result of identity theft. The campaign tour will make stops in and around Miami including: the 30^th Annual Everglades Bluegrass Festival (North Miami Beach), Bu’s on the Beach (Hollywood), Office Depot Headquarters (Delray Beach) and Nova Southeastern University (Davie).

LifeLock will travel for two weeks and log 6,620 miles stopping in numerous markets along the East Coast. Along the campaign trail, LifeLock CEO Todd Davis, accompanied by identity theft prevention ambassadors and former victims, will host events and seminars to shed light on the growing crime of identity theft. Attendees will have the opportunity to sign a petition requesting Congress to enact more stringent laws to protect consumers from losses of data, problems of identity theft, and prosecute the perpetrators of the crime. Signatures will be delivered to congressional leaders in Washington, DC on Thursday, March 6.

“Identity theft is the fastest growing crime in the U.S. and it’s crucial that it be taken seriously by both consumers and government alike. This campaign is LifeLock’s way of getting the word out about this crime in order to make a difference,” said LifeLock CEO Todd Davis.

This mobile tour will travel the Southeast making stops in Miami, Hollywood (FL), Delray Beach (FL), Orlando, The Villages (FL), Jacksonville, Tallahassee, Atlanta, Columbia (SC), Charlotte, Winston-Salem, Richmond, Annapolis and Washington DC. Tour stops will incorporate a wide variety of locations from college campuses, corporate headquarters and senior living facilities to festivals, financial institutions and elementary schools.

While LifeLock is in Miami, they will be participating in the following events:

Date		Time		Place
Sun. Feb. 24		1:00 - 3:30 pm		Blue Grass Festival
				Ives Estates Optimist Club
				1511 N East 207 Street
				North Miami Beach
Sun. Feb. 24		5:00 pm		Bu's on the Beach
				Hollywood Beach
Mon. Feb. 25		10:00 am - 12:45 pm		Office Depot Headquarters
				Delray Beach
Mon. Feb. 25		1:15 - 2:15 pm		NOVA Southeastern
				School of Business
				Davie

ABOUT LIFELOCK®

LifeLock® (www.lifelock.com) helps consumers to render their personal information useless to thieves, backing up its service with a one million-dollar service guarantee. Famous for its CEO giving out his Social Security Number in advertising and national press, the company is experiencing astounding growth. On Jan. 1 2007, LifeLock had 30,000 members and at the end of January, 2008, the company boasted more than 600,000 members. Located in a secure facility in Tempe, Arizona, LifeLock is a private company backed by Goldman Sachs, Kleiner Perkins Caufield and Byers, as well as Bessemer Venture Partners. Winner of the 2007 American Business Award for the Best Radio Advertising Campaign, LifeLock was a finalist for 10 other ABA awards, including Best New Company and Best New Product/Service. Recently the company was named recipient of the Red Herring 100 Global Award as one of the Top 100 start-up’s in the world.