AOL and Zed Announce Global Marketing Partnership
Agreement Enables Cross Promotion of Zed and AOL Products Across Mobile and Internet Properties in Europe and the U.S.
DULLES, Va. & MADRID--(BUSINESS WIRE)--AOL and Zed announced today that both companies will work together to promote their mobile products on their respective European and U.S. mobile and Internet sites. Under the agreement, Zed’s products will be promoted within AOL’s WAP portal in the U.S. as well as within AOL’s desktop destinations in Europe. Zed will promote AOL’s mobile products through its marketing channels in Europe.
Zed, one of the leading mobile value-added players worldwide, develops and markets entertainment and community products and services for mobile and the Internet. AOL’s WAP portal and rich array of mobile products leverage many of AOL's strongest brands including AIM, AOL Mail, AOL Search, ICQ, MapQuest, Moviefone and Winamp.
“We’re excited to work with Zed to help expand the distribution of our mobile products in Europe. Our new partnership is also a great example of how AOL’s mobile properties are the ideal platform for Internet-style linking promotions,” said Kevin Conroy, Executive Vice President of AOL. “We look forward to exploring more opportunities to broaden our partnership with Zed as we work together to help increase the awareness of our respective products.”
“This deal with Zed gives us a great pan-European partner,” said Chris Locke, Director of Mobile for AOL Europe. “2008 is going to be an exciting year for AOL Mobile in Europe, and we’re thrilled to have Zed working with us to distribute our products.”
Santiago Corredoira, Business Development Corporate Director of Zed, commented: “This agreement between the two pioneers of the Internet and mobile industries represents a significant step towards the future of mobile. The alliance will significantly increase the value of the two brands on both sides of the Atlantic, making it a win-win situation for each party involved. We are working hard to make this the first milestone of a wider partnership with one of the online services global leaders.”
About Zed
Zed develops and markets entertainment and community products and services for mobile and the Internet. The company is the leading mobile value-added services (MVAS) player in the world in terms of revenue and geographical footprint. Zed operates in more than 50 countries, including Europe's largest markets, USA and China and holds agreements with more than 100 wireless carriers operators all over the world.
For more information visit: www.zed.com or www.zed.biz.
About AOL
AOL is a global Web services company that operates some of the most popular Web destinations, offers a comprehensive suite of free software and services runs one of the largest Internet access businesses in the U.S., and provides a full set of advertising solutions. AOL also operates dedicated websites in Austria, Belgium, France, Germany, Italy, the Netherlands, Poland, Spain, Sweden, Switzerland and the UK. A majority-owned subsidiary of Time Warner Inc., AOL LLC and its subsidiaries have operations in the U.S., Europe, Canada and Asia. Learn more at AOL.com.
