Ford Enlists Interpolls to Launch Automotive Industry’s First Rich Media Widget Campaign Across the AOL Network

PASADENA, Calif.--(BUSINESS WIRE)--Interpolls, a leading rich media technology company, announced today it is working with Ford Motor Company to launch the automotive industry’s first Rich Media Widget campaign to showcase SYNC, the award-winning voice-activated communications and connectivity system available exclusively on some 2008 Ford, Lincoln and Mercury vehicles.

The upcoming initiative, which launches this week, builds upon Interpolls’ past work with Ford and will set a new precedent in the way that brands and their advertising agencies create, distribute and track Web widgets across leading online portals and media sites.

Interpolls Rich Media Widgets are the industry’s first Web widgets that can be integrated within rich media ad units and embedded within various social-networking sites, conforming to all portal and publisher ad specifications and policies. The SYNC widget will be distributed across a standard media plan in similar fashion to the way banner ads and other forms of online content have been distributed in the past, and the widget can also be “grabbed” off these mainstream sites by consumers, and then moved to personal or social Web pages such as Facebook or MySpace.

Elements of the SYNC Rich Media Widget will include product information, a breakdown of the top-10 SYNC features, free song downloads, and seven videos about the product. The SYNC widget will be distributed across the AOL Network through the remainder of 2007, and will also include links to the Ford, Lincoln and Mercury sites where consumers can obtain more information.

AOL was an early advocate of Interpolls Rich Media Widgets and ran the first such campaign on its network in October 2007. Interpolls and AOL will launch four additional Rich Media Widget campaigns with leading automotive and entertainment brands this month.

“Ford continually sits at the cutting edge of the automotive industry in its online advertising strategies,” said Peter Kim, CEO, Interpolls. “Rich Media Widgets provide the perfect combination of entertainment value and user interaction, while also retaining scalability along with the ability to effectively track campaign results. We are thrilled Ford selected Interpolls for its first Rich Media Widget campaign, and look forward to working with the company on additional online rich media initiatives in the future.”

About Interpolls

Founded in 1999 and headquartered in Pasadena, California, Interpolls is a pioneer and a leading rich-media and integrated marketing-technologies company. Interpolls provides full-service, rich-media advertising, sweepstakes, contests, web widgets, and interactive-media features, which can be integrated into its proprietary platform to maximize reach, awareness, and results. Interpolls is a privately-held, venture-backed California corporation focused on the development of innovative technologies for interactive marketing and media. To learn more about Interpolls, please visit www.interpolls.com.