Habeas Launches ReputationWiki.org to Serve as Industry’s Leading Collaboration and Education Resource

MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--Habeas, Inc. (www.habeas.com), the world leader in email reputation services, today announced the launch of ReputationWiki.org which will serve as a focal point to define and advance the growing field of reputation management.

ReputationWiki.org is intended to be a primary resource on topics pertinent to the ever-growing online ecosystem, including reputation, compliance, deliverability and policy. Through industry support of this collaborative initiative, marketing, sales and brand professionals can expand their knowledge, contribute to relevant topics and interact with their peers on issues that are important to them.

“A good reputation is imperative to successful online marketing, transaction and retention strategies,” said Ray Everett-Church, director of email policy at Habeas. “Business professionals who create and rely on email, the Web and even mobile programs will benefit from the understanding and application of reputation management that will grow from this unique forum.”

ReputationWiki.org launches at a time when reputation is a significant factor in consumer trust. A recent study by research firm Ipsos found that 64 percent of consumers reported that legitimate emails regularly end up in their spam folders or do not arrive at all. Of real concern, 25 percent said they lose some faith in a company when expected email is not received. These findings suggest that consumer sentiments are such that once a brand’s online reputation is marred by inadequate or irresponsible email practices, business results and customer satisfaction could be significantly impacted.

“ReputationWiki.org is a great idea and we believe Habeas is a natural to lead this industry initiative,” said Jeremy Saibil, director of deliverability at Campaigner. "As a certified partner, we fully support a collaborative effort like this to help educate and empower strategists and practitioners worldwide.”

ReputationWiki.org includes reference materials and articles about reputation and deliverability concepts, authentication and accreditation topics, as well a glossary of relevant terms. Habeas, industry associations and key partners including BoxSentry, Campaigner, Concep, Infusion Software, Innovyx, LashBack, Sendmail, Summit Projects, Thin Data and more will contribute to a library of articles addressing best practices and various documents on industry standards to help advocate the acceleration of knowledge. Members of the business community at large are encouraged to provide additional, relevant content and participate in discussions. To learn more, visit: http://www.reputationwiki.org.

More Endorsements for ReputationWiki.org

"We welcome and are proud to support this significant initiative designed to gather global best practices and present them in a coherent way for a global audience."

Manish Goel, CEO of BoxSentry

“Concep is proud to support this initiative led by Habeas to help B2B email marketers be more effective. As partners, we look forward to contributing content and ideas through our experience working with leading brands around the world. Together with other industry leaders, we will help educate business about email and online reputation management.”

Anthony Green, President, New York, Concep

“There is no doubt that email certification and trust assurance is moving toward reputation analysis and ranking. Habeas again shows their thought leadership by establishing ReputationWiki.org as a knowledge clearinghouse for reputation innovation and management.”

Marc Chesley, VP of Development and Technology, Infusion Software

"Compliance, reputation, authentication, deliverability and so many more concepts are now integral to email marketing, yet how many people, even in our industry, can easily define them? LashBack is proud to join Habeas and so many other industry leaders in publishing a free resource to educate email marketers and consumers about the true value and depth of email marketing."

Brandon Phillips, CEO, LashBack, LLC

“Reputation services are a critical component of an integrated messaging security platform. By allowing the user community to access and contribute to ReputationWiki.org, Habeas has created a resource which will benefit corporate email customers around the globe.”

Kort van Bronkhorst, Vice President, Corporate Marketing, Sendmail, Inc.

"There is currently a lack of space in the online community where email business strategists and creatives alike can thrive in the collective sharing of knowledge, experience, resources and ideas relating to email best practices and deliverability. We are thrilled to be partnering with Habeas to fill this critical void. ReputationWiki.org will undoubtedly contribute significant value to the future growth and success of email programs worldwide.”

Bryan Trullinger, COO, Summit Projects, Inc.

“It makes sense that Habeas leads this initiative because they play a significant role in helping companies adhere to email best practices. We’re very pleased to be partnering with such a forward-looking and innovative team.”

Matthew Vernhout, Director, Deliverability and ISP Relations, ThinData Inc.

About Habeas, Inc.

Habeas is an email Reputation Services Provider that offers solutions for legitimate senders to monitor and manage their email reputation to ensure maximum deliverability. Habeas sender reputation services include Habeas Audit for reputation assessment, Habeas Email Monitor for managing reputation information, and Habeas SafeList, the most broadly referenced Internet whitelist. Habeas also enables enterprises and ISPs to more efficiently process their inbound email and make better delivery decisions via its Reputation Network. This network is comprised of sender reputation information collected from over five million receiving systems in over 190 countries. For more information, visit www.habeas.com.