SDC Partners With Amobee to Ad-Fund the
Mobile Music Industry

LONDON & SAN FRANCISCO--(BUSINESS WIRE)--SDC, the global leader in mobile music solutions, announced a partnership today with Amobee Media Systems to enable new advertising revenues for operators and record labels.

The partnership with Amobee provides SDC’s white label Java, Symbian and Brew music players the ability to serve contextual and targeted opt-in advertising impressions without affecting the mobile music listening experience. SDC has integrated Amobee’s HAPI (Handset Application Programming Interface), a small SDK file that enables the DRM music players to receive ads from Amobee’s purpose built mobile ad-server. The two companies will be demonstrating this service at MIDEM in Cannes this week.

Michael Bornhaeusser, CEO, SDC, said: "SDC is dedicated to giving our operator customers the best value for delivering mobile music to their subscribers and the latest innovations. We are delighted to partner with Amobee in order to open up new revenue streams for operators by usage and ARPU from ad-funding mobile music."

"Over the last several years the music industry has engaged with the mobile industry to create a new music experience, whoever, the user bears the full weight of payment – a situation that will ultimately stifles growth. Ad-funding the mobile music business has the potential to create new revenue streams for operators and record labels while delivering an innovative, targeted and measurable advertising channel for brands,” said Zohar Levkovitz, CEO of Amobee Media Systems. “We look forward to ad-funding the SDC music service technology and provide additional revenues for its operator customers.”

Amobee is the first company to deliver a user-centric approach to ad-fund the operators’ entire mobile content and communication business (including Browsing, Video & Music, SMS, MMS and Games). The advertising is presented in a relevant, contextual, targeted, personalized and user friendly manner. It places the mobile user at the center of the experience and engages operators, developers and agencies in the creation of new advertising “value streams.”

SDC has launched its mobile music services with 20 operators reaching over 200 million of mobile users worldwide. Live commercial trials of the Amobee Media System are already underway with multiple tier 1 operators in multiple territories.

About SDC

SDC is a Swiss-based company with a global focus established in 1994 and is the leading DRM technology provider for mobile music services with customers including SFR, Telus, Telstra, Huch India, 3UK, O2, SFR, T-Mobile and Vodafone. It works alongside leading players in the DRM space to deliver the promise of mobile content distribution, including Sony BMG, Warner Music, EMI, Universal, AIM, Sun Microsystems, Siemens Mobile, MusiWave and Digital World Services AG. It is a member of the Open Mobile Alliance and MPEG 21.

SDC is a privately owned company headquartered in Basle, Switzerland.

For all SDC Press and Analyst inquiries, please contact:

mb@digicont.com,

Michael Bornhäusser +41 (0) 79 320 69 28

www.digicont.com

About Amobee Media Systems:

Amobee Media Systems has built and designed the first and only telco-grade ad-serving solution 100% dedicated to mobile operators, allowing them to ad-fund all non-voice related applications and services: WAP Browsing, Video & Music, SMS, MMS, and Games. This “opt-in” system puts the user in control and at the center of the mobile consumption experience and is capable of increasing usage of mobile data applications while giving them the ability to consume more for less. Advertising impressions occur with full user consent and are inserted in a relevant, contextual, targeted and non-intrusive manner.

Amobee has raised capital from Sequoia Capital (www.sequoiacap.com), Accel Partners (www.accel.com) and Globespan Capital Partners (www.globespancapital.com). HQ in San Francisco, with commercial offices in London and San Francisco and R&D in Herzliya, Israel.

For U.S. Amobee Press and Analyst inquiries, please contact:

pnjissang@stearnsjohnson.com/jsteinfeld@stearnsjohnson.com

(415) 397-7600