JumpTap Reveals Growth in Mobile Search Metrics; As Mobile Search Usage Grows, Carriers See Increased Revenues from Sales of Premium Content

LONDON--(BUSINESS WIRE)--May 24, 2006--Wireless operators providing carrier-branded mobile search capability to subscribers are seeing growing sales of mobile content and increased revenues, according to metrics now available from JumpTap, Inc., a provider of white-label mobile search technology.

JumpTap's April usage statistics reveal subscribers hungry for premium content, such as True-tone ringtones, driving revenue increases for carriers of eight percent on the month. Click-through rates on mobile searches of 36 percent and a four percent increase in unique users are fueling revenue growth, with average revenue per search increasing to $2.73.

As mobile users gain experience with the handset-based search capability provided by carriers, the variety of search queries continues to expand. Recent trends in mobile search metrics tracked by JumpTap include:

-- Top 10 queries are concentrated in ringtones and adult content, with searches for content from Eminen leading the list

-- Query categories showing the fastest growth include searches for information on TV programs, theme songs, weather and temperature, and sports

-- Search terms decreasing in popularity include Google, Coldplay and Disney

-- Top 100 searches by category were:

        --  Artists - 58 percent

        --  Adult - 12 percent

        --  Games - eight percent

        --  Miscellaneous genres - seven percent

        --  Sports and Television - tied at five percent

NOTE: Eric McCabe, VP Marketing for JumpTap will be presenting "Who will Compose the Mobile Search Ecosystem and What are the Drivers for Each Party?" at the Mobile Entertainment Market (MEM) '06 conference in London on Thursday, May 25 at 11:35am BST.

About JumpTap, Inc.

Founded in 2004, JumpTap, Inc. provides wireless carriers with an end-to-end, carrier-branded mobile search solution that drives third-party revenue for mobile operators while providing a quick, easy and fun mobile search experience for subscribers. JumpTap's comprehensive solution couples an intuitive user interface and mobile-specific search engine with a search marketing model that pays carriers for search success. JumpTap provides carriers, advertisers and subscribers with the industry's most complete, easy-to-use and rewarding mobile search environment. For more information on JumpTap, please visit: http://www.jumptap.com.