SDI Technologies Beats the Insomnia Blues; with New Timex Clock Radios at CES 2009

RAHWAY, N.J.--(BUSINESS WIRE)--SDI Technologies, a leading supplier of innovative alarm clocks, clock radios, and iPod/iPhone speaker solutions, today unveiled a new lineup of Timex clock radios that incorporate Bedtime Beats^® music. Bedtime Beats music was inspired by a study conducted and authored by a nursing team from Case Western Reserve University which found that listening to soothing music that cycles at 60-80 beats per minute prior to bedtime helped people fall asleep and sleep longer and more comfortably through the night.

SDI’s Timex Bedtime Beats products will be on display during CES at their booth located in the North Hall, #N245.

“With its longstanding tradition for quality and precision, our Timex lineup has remained one of the premier offerings for clock radios and alarm clocks,” said Evan Stein, vice president of Marketing, SDI. “With distinctive new functionality such as Touch-Anywhere Snooze, Redi-Set Keypad and Bedtime Beats music, we are eager to introduce this innovative lineup to consumers.”

SDI’s 2009 Timex line features several new offerings, including:

• Bedtime Beats: two exciting new products, the Ti72 Dual Alarm Clock Radio for iPods and the T205 Color-Changing Alarm Clock Radio, incorporate soothing Bedtime Beats jazz, classical and new age music, along with all the great features desired in a quality clock radio.
• Timex Alarm Clocks: three distinct styles highlight SDI’s three great Timex alarm clocks. The T115 Travel Alarm Clock is wafer-thin yet boasts full functionality and can double as a book light and flashlight thanks to the built-in LED lights. Timex’s T123 Redi-Set Alarm Clock sports a direct input keyboard, making setting and changing the time and alarm a breeze. The T105 Color Change Alarm Clock can not only change color, but a handy touch anywhere snooze feature makes it easy to grab 10 more minutes of sleep.

More information about SDI’s entire lineup of quality Timex products can be found online at TimexAudio.com.

About SDI Technologies

Founded in 1956, SDI Technologies designs, manufactures, and markets a broad range of consumer electronics that are both innovative and high in quality. SDI’s key product lines include alarm clocks, clock radios, portable speakers, and home audio systems. SDI’s key national brands include iHome, Timex, Bongiovi, Harley-Davidson, Made for iPod, Works with iPhone, Designed for Zune, Made for Sansa, and Bluetooth.

SDI supports its products with national advertising campaigns on television, in print, online, outdoor, and through sponsorships of celebrity events, and wins several industry awards for its innovative products, unique features, and custom designs. SDI has six offices and facilities throughout North America and Asia with over 400 employees. SDI designs and develops all of its products, packaging, and displays in-house and performs cross quality control checks in both the US and Asia, which is how it maintains one of the lowest return rates in the industry, in addition to its 99% on-time shipping record. SDI’s products can be found worldwide through virtually every distribution network in over 50 countries.